The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Bikes & Bicycles
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Aventon stands out as the leader in email marketing, sending 28 emails with a solid performance score of 52.32%. Lectric eBikes and The Pro's Closet follow closely, showcasing good performances with a fair balance of promotions. Rad Power Bikes also maintains a competitive position with 12 impactful emails and a performance score of 52.33%. In contrast, Ribble Cycles, Ampler Bikes, and Trek Bikes face challenges with fewer emails sent and lower performance scores. Magicycle Bike, Ride1UP, and Solé Bicycles demonstrate potential but need strategic adjustments to compete more effectively.
Email Deliverability Insights: Rad Power Bikes leads in email deliverability with the best spam score improvement, coupled with a moderate email size. Ampler Bikes and The Pro's Closet also exhibit good deliverability. On the contrary, Ribble Cycles, Trek Bikes, and Propella Electric Bikes face challenges in both deliverability and spam scores, indicating areas for improvement. Jetson, VanMoof, and Priority Bicycles show poor deliverability and need focused efforts to enhance their strategies for better market impact.
Ads Performance: Ribble Cycles emerges as the advertising champion, with 84 impactful ads and 16 unique copies, showcasing a robust and diverse advertising strategy. Ampler Bikes, Rad Power Bikes, and Ride1UP also demonstrate strong advertising impact with a combination of substantial ad volumes and engaging content. Canyon, Trek Bikes, and Solé Bicycles maintain fair advertising impact. Magicycle Bike, The Pro's Closet, and Aventon lag behind and need to enhance their advertising strategies for better market penetration. The industry's average ad volume stands at 20.87, indicating a competitive landscape where brands must strategically position themselves in the market.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
