Parachute Home

Email Marketing Insights: Brooklinen and Sutera Sleep lead email marketing with 28 and 27 emails, respectively, followed by Casper at 26 and Eight Sleep at 25. Brooklinen focuses heavily on promotions with 92% of their emails being offers. Eight Sleep stands out with high email engagement, offering frequent discounts. Purple sent 19 emails, but all were promotional. Brands like Manta Sleep, Coop, and Buffy are mid-tier, with 11-12 emails. Lagging brands like Baloo and The Sleep Code need to increase email frequency and promotional content to improve engagement.

Deliverability and Spam Scores: Eight Sleep and Buffy excel in spam scores at -2.7 and -2.85, showing effective deliverability. Bearaby and Casper also perform well with scores of -2.79 and -2.6. Manta Sleep and Parachute Home are fair at -2.3 and -2.11. Purple, Baloo, and The Sleep Code struggle with higher spam scores, indicating a need for better deliverability strategies. Brooklinen and Coop also need improvement. Top performers like Eight Sleep and Buffy should maintain their strategies, while brands like Purple and Baloo must address deliverability issues to avoid the spam folder.

Advertising Strategies and Performance: Manta Sleep and Brooklinen dominate advertising with 131 and 105 ads, respectively. Eight Sleep and Purple follow with 63 and 51 ads. Coop and Layla Sleep also perform well, with 50 and 38 ads. Brands like Baloo, Buffy, and Oura have fewer ads, indicating less market presence. Casper and Parachute Home show minimal activity with 1 and 0 ads, respectively. In social ads, Eight Sleep excels with 28 new images and 35 videos, while Brooklinen also performs well with 83 images and 22 videos. Brands with low ad volumes need to increase their efforts to stay competitive.

Email Marketing Performance: Brooklinen and Casper lead with 28 and 26 emails, focusing on extensive promotional activities. Parachute Home and Purple follow with 20 and 19 emails, maintaining strong engagement. Bed Bath N' Table, Bedfolk, and Bearaby are active but send fewer emails, ranging from 13 to 15. Coop, Buffy, and Ettitude fall short, with just 11 and 9 emails each. Zinus is notably weak with only 3 emails. Allswell, having no email activity, misses key engagement opportunities, lagging far behind competitors.

Email Deliverability and Spam Scores: Bed Bath N' Table and Zinus excel with excellent spam scores of -3.11 and -3.03, ensuring high deliverability. Buffy, Cozy Earth, and Ettitude also perform well. However, Brooklinen and Parachute Home, despite good email sizes, need improvement with spam scores closer to -2. Bearaby and Casper show mixed results, indicating room for enhancement. Bedfolk and Purple, with scores around -2, need significant improvements in spam management. Allswell's absence of data signals a critical gap in email marketing efforts.

Advertising Impact and Diversity: Brooklinen and Bed Threads dominate advertising with 105 and 101 ads, showcasing robust strategies. Cozy Earth and Purple also stand out with 78 and 51 ads, respectively. Coop and Zinus are active, with around 50 ads each, indicating solid efforts. Bed Bath N' Table is moderate with 42 ads. Baloo, Buffy, and Bedfolk underperform with fewer than 35 ads each. Bearaby and Ettitude fall short with less than 20 ads. Casper and Parachute Home, with minimal to no ads, miss crucial exposure opportunities, significantly trailing behind the leaders in marketing efforts.

Email Marketing Performance: Sutera Sleep emerges as a frontrunner in email marketing, sending 30 emails with a good performance score, although it leans towards a higher promotion ratio. Brooklinen and Casper closely follow, each sending 27 emails, showcasing good email scoring despite a slightly higher promotion ratio.

Email Deliverability and Spam Scores: Sleepy Cat exhibits commendable email deliverability with a positive spam score and efficient email size management, reflecting its solid presence in the sleep brands market. Eight Sleep demonstrates strong email deliverability with a positive spam score and effective email size management, indicating a significant impact in the industry. Buffy showcases solid email deliverability with a positive spam score, although it struggles with email size management, reflecting its notable presence in the market.

Advertising Impact and Diversity: Manta Sleep dominates in advertising impact with 88 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the sleep brands industry. Buffy closely follows with 61 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Purple demonstrates solid advertising strategies with 60 impactful ads, focusing on volume and a diverse range of ad content.

Email Marketing Performance: Brooklinen emerges as a leader in email marketing, sending 29 emails with a strong email scoring but with an excessive focus on promotional content. Casper closely follows with 27 emails, showcasing high email scoring but also with a significant emphasis on promotions. Parachute Home demonstrates a solid performance with 20 emails, balancing promotional strategies with effective email scoring. Purple presents a promising performance with 19 emails but needs to improve its email scoring for enhanced effectiveness.

Email Deliverability and Spam Scores: Bedfolk demonstrates average email deliverability with a positive spam score but struggles with efficient email size management, indicating room for enhancement. Buffy exhibits strong email deliverability with a positive spam score and efficient email size management, positioning itself as a potential leader in this aspect. Bearaby demonstrates solid email deliverability with a positive spam score and efficient email size management, reflecting its strong market presence in the bedding industry.

Advertising Performance: Cozy Earth leads in advertising impact with 120 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the bedding industry. Bed Threads closely follows with 83 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Brooklinen demonstrates solid advertising strategies with 59 impactful ads, emphasizing a balance between volume and diversity in ad content. Purple presents promising advertising strategies with 58 impactful ads, focusing on unique copies and a moderate proportion of video content.

Email Marketing Overview: Sutera Sleep leads the email marketing segment with 30 well-crafted emails, maintaining good performance (62.1%) despite a high promotion rate (63%). Brooklinen and Eight Sleep closely follow, demonstrating commendable performance and diverse email content. Casper and Purple also exhibit strong email marketing strategies but need improvements in promotions to optimize their impact. Parachute Home, Bearaby, and Coop showcase potential but require enhancements in both performance and promotion strategies. Buffy, The Sleep Code, Manta Sleep, Oura, Baloo, Layla Sleep, and Sleepy Cat are lagging behind, needing significant adjustments to improve their email marketing effectiveness and competitiveness.

Email Deliverability Insights: Eight Sleep stands out in email deliverability with a positive spam score (-3.3) and efficient email size management. Manta Sleep, Bearaby, and The Sleep Code demonstrate good deliverability with positive spam scores but need improvements in email size management. Casper, Sutera Sleep, and Purple exhibit promising deliverability with positive spam scores but require adjustments in email size. Buffy, Brooklinen, Parachute Home, and Coop face challenges in both spam scores and email size, necessitating strategic adjustments to optimize email deliverability.

Ads Performance: Manta Sleep leads in advertising with 124 impactful ads, showcasing both volume and diversity in ad content. Brooklinen closely follows with 106 impactful ads, emphasizing volume and a variety of unique copy. Purple, Buffy, Oura, and Eight Sleep exhibit a commendable mix of volume and unique copy in advertising. Bearaby, Baloo, The Sleep Code, Casper, Coop, Sleepy Cat, Layla Sleep, and Parachute Home need strategic adjustments in both volume and diversity to optimize their advertising impact and competitiveness in the Sleep industry.

Email Marketing Overview: Brooklinen leads the Beds & Bedding industry in email marketing with 29 well-crafted messages, demonstrating good performance (51.9%) despite a fair promotion rate (75%). Casper closely follows, sending 26 emails with a solid performance score of 55.19% and a high promotion rate (96%). Purple, with 22 emails, falls short in performance (37.45%) and promotion (100%). Parachute Home and Bearaby secure strong positions with 18 and 17 emails, showcasing high performance and diverse promotional strategies. Brands like Bed Bath N' Table, Bed Threads, and Cozy Earth, while having substantial email volumes, need optimization in both performance and promotion. Lagging behind are brands like Bedfolk, Buffy, and Coop, requiring a strategic shift in their email approach.

Email Deliverability Insights: Bedfolk stands out in deliverability with an excellent spam score (-2.86) and optimal email size. Buffy, despite a good spam score, faces challenges in deliverability due to large email sizes. Bearaby maintains good deliverability but needs optimization in email size. Bed Bath N' Table, Baloo, and Zinus secure good deliverability with varied spam scores. Casper and Cozy Earth exhibit decent deliverability but need adjustments. Brands like Brooklinen, Parachute Home, and Ettitude need improvement in both deliverability and spam scores. Allswell, having zero advertising presence, requires strategic adjustments to compete effectively.

Ads Performance: Buffy dominates the advertising arena with 151 impactful ads, showcasing both diversity and volume. Purple secures a strong position with 99 ads and a significant variety of copy. Brooklinen, Cozy Earth, and Bed Threads maintain a commendable advertising impact with a balanced mix. Bearaby, Bed Bath N' Table, and Zinus need enhancement in both volume and diversity. Casper and Baloo, despite having a good number of ads, need strategic adjustments for optimal impact. Brands like Bedfolk, Ettitude, and Coop with zero advertising presence need a significant push to compete effectively in the Beds & Bedding market.

Email Marketing Overview: During November, the Sleep industry has witnessed a notable rise in email activity, with an average of 21.73 emails sent per brand. Brooklinen emerges as the leader, excelling with 42 well-targeted emails and good email scoring. Sutera Sleep and Eight Sleep follow closely, displaying strong email performance and scoring. In contrast, brands like Manta Sleep and Buffy face challenges in email engagement and scoring.

Email Deliverability Insights: Examining deliverability, Brooklinen maintains a remarkable balance with a decreased spam score and optimal email size. Eight Sleep also performs well, showcasing good practices in spam score and email size. However, Buffy faces challenges with significant email size, impacting its overall performance. Brands like Bearaby and Manta Sleep demonstrate a need for improvement, especially in spam score and email size optimization.

Ads Performance: Advertising metrics reveal a vibrant industry, with an average of 57.8 ads published per brand. Brooklinen leads with a substantial volume of 135 ads, featuring diverse content. Purple and Manta Sleep also showcase robust advertising strategies. In contrast, brands like The Sleep Code and Casper lag behind, indicating a potential need for strategic shifts.

Email Marketing Overview: The Beds & Bedding industry has witnessed a 51.58% increase in average emails sent, reaching 22.13. Leading the pack, Bed Threads and Brooklinen shine with 93 and 118 emails per week, respectively. These brands display strong email practices, with Brooklinen holding a 48.8% email scoring. On the flip side, Allswell lags with zero emails sent, signaling a need for strategic email engagement.

Email Deliverability Insights: Bedfolk, despite sending fewer emails, stands out with good deliverability, boasting a -1.36 average spam score. In contrast, Buffy struggles with large email sizes, impacting deliverability. Purple, while maintaining a good spam score, needs to optimize email sizes. Coop faces challenges, balancing fair spam scores with small email sizes, signaling an opportunity for enhancement.

Ads Performance: Advertising is robust, increasing by 48.31% on average. Brooklinen excels with 118 ads and diverse copies. Bed Threads, despite fair email practices, lags in advertising. Social ad diversity reveals a mixed landscape, with Bedfolk and Bearaby leading in both images and videos. Brands like Zinus need to diversify their ad content for a more balanced engagement strategy.

Email Marketing Summary: Eight Sleep emerges as the leader in the sleeping industry's email marketing game, striking a balance with a high volume of emails and a solid scoring percentage. Sutera Sleep closely follows with a significant number of emails and a good scoring rate, though they should address a relatively high promotion percentage. Casper and Parachute Home show promise but need to improve their scoring and reduce promotional content. Lagging behind are brands like The Sleep Code and Layla Sleep, needing a boost in both volume and performance.

Email Deliverability Summary: Eight Sleep takes the lead in email deliverability, showcasing an impressive spam score and optimal email size. Sutera Sleep and Baloo also perform well in deliverability, overcoming challenges in email size. However, brands like Layla Sleep, Buffy, and The Sleep Code need significant improvements in their deliverability, addressing issues with spam scores and email sizes.

Ads Performance Summary: Brooklinen dominates the advertising landscape in the sleeping industry, publishing the highest number of ads with a diverse range of unique copies. Casper and Purple also exhibit strong advertising performances. Lagging behind are brands like Sutera Sleep and Sleepy Cat, which need to significantly enhance their advertising presence.

Email Marketing Summary: Parachute Home and Casper are leading the beds and bedding industry in email marketing. They send a high number of emails with good email scores. Purple also sends a significant number of emails, but their email scores are lower. Brands like Brooklinen and Cozy Earth send a good volume of emails but need to improve their email scores. On the other hand, Coop sends fewer emails and has an excellent email score.

Email Deliverability Summary: Bed Bath N' Table leads in email deliverability with a good email score and optimized email size. Bearaby also performs fairly well in this area. However, brands like Buffy and Ettitude need to enhance their email deliverability due to suboptimal spam scores and email sizes.

Ads Performance Summary: Bed Bath N' Table is a leader in advertising with the highest number of ads published and a wide variety of unique ad copies. Brooklinen and Bed Threads also perform well in this area. Coop, on the other hand, needs to improve its advertising efforts.

Social Ads Diversity Summary: Brooklinen and Bed Threads excel in the diversity of their social ads, utilizing a mix of images and videos. Casper and Cozy Earth also demonstrate good diversity in social ads. However, brands like Bedfolk and Allswell lag in this aspect, primarily relying on a single ad type.

Email Marketing Summary: Sutera Sleep leads the Sleeping industry in email marketing with a robust strategy. Casper and Eight Sleep follow, but Casper needs improvement in email scoring, while Eight Sleep excels in both email scoring and promotions. Parachute Home, Brooklinen, and Purple maintain good email practices but Brooklinen and Purple should enhance promotions. Bearaby and Buffy show potential but need improvements, especially Buffy in promotions. The Sleep Code, Coop, Manta Sleep, Baloo, Layla Sleep, Oura, and Sleepy Cat lag in various aspects of email marketing.

Email Deliverability Summary: Sutera Sleep achieves top marks in email deliverability with a low spam score and optimal email size. Eight Sleep and Bearaby also perform well but need to address email size. Buffy and Brooklinen face challenges in deliverability due to higher spam scores and email size. Baloo exhibits a fair performance with room for improvement. Layla Sleep, Casper, Purple, and The Sleep Code need strategic enhancements in both spam score and email size. Oura, Coop, Manta Sleep, and Sleepy Cat require significant improvements in multiple aspects for better deliverability.

Ads Performance Summary: Oura dominates the Sleeping industry in ads performance, displaying a high number of new ads and diverse copies. Brooklinen and Sutera Sleep also exhibit strong ad performance, showcasing both velocity and diversity. Buffy, Manta Sleep, Layla Sleep, Bearaby, and Purple demonstrate potential but need improvements, particularly in ad velocity. Casper, Parachute Home, and The Sleep Code lag behind and need to enhance their ads strategies. Coop, Eight Sleep, and Baloo require significant improvements in both ad velocity and diversity for better overall performance.

In June, Allswell and Casper dominate the email game, with Allswell sending 28 emails and Casper closely trailing with 25 emails.

Concerning advertising, Cozy Earth emerges as the frontrunner, producing 121 new ads and employing the highest number of ad copies (76). Bed Threads secures the second position with 113 new ads created during the month.

In terms of ad tactics, Cozy Earth leans towards images as their preference over videos, while Bed Threads opts for a heavier emphasis on videos rather than images. Cozy Earth utilizes 65 images alongside 56 videos, whereas Bed Threads leverages 98 videos in contrast to 15 images.

In July, Casper led in emails with 26, followed by Allswell with 25 emails.

Regarding advertising, both Cozy Earth and Casper take the lead this month with a total of 80 new ads each. Notably, Cozy Earth employed the highest number of ad copies (56) during this period.

In terms of ad strategy, Cozy Earth gave prominence to images, while Casper leaned towards using more videos this month. Cozy Earth utilized 44 images and 36 videos, while Casper employed 53 videos and 27 images.

In July, Sutera Sleep and Casper maintained their leadership in emails, sending 30 and 26 emails respectively. Notably, 80% of Casper's emails were promotional.

Shifting to advertising, Casper once again claimed the top spot with 80 new ads created this month. Brooklinen secured the second position with 71 new ads.

As for the media utilized in these ads, Casper favored videos while Brooklinen leaned more towards images in its new ads. Specifically, Casper employed 53 videos alongside 27 images, while Brooklinen used 45 images compared to 26 videos.

Email Marketing Performance:

In August 2023, the average number of emails sent by the brands in the Beds & Bedding industry increased significantly by 15.43% compared to the previous month. Among the leaders in email marketing, Allswell stands out with 26 emails sent, achieving a good performance with a 76.12% score in email quality. Coop also exhibited strong performance, sending 14 emails with a 66.0% email quality score. However, brands like Casper and Purple, although sending more emails (27 and 18, respectively), have lower email quality scores, with Casper at 49.41% and Purple at 35.89%. Baloo, Zinus, and Ettitude lagged behind with both fewer emails sent and poor email quality scores.

Email Deliverability Performance:

Regarding email deliverability, the industry showed an improvement as the average spam score decreased by 20.33%, indicating better optimization for email delivery. Brands like Allswell and Bed Bath N' Table excelled with spam scores of -2.37 and -3.0, respectively, signifying good email deliverability. In contrast, brands like Baloo, Zinus, and Casper struggled with spam scores indicating poor email deliverability. Baloo, in particular, had a spam score that increased (0.51), which is a concerning sign.

Ad Campaign Performance:

The Beds & Bedding industry saw a substantial increase in advertising activity, with an average of 45.07 ads published per brand, representing a 29.77% increase from the previous month. Bed Bath N' Table and Casper were leaders in this category, with 76 and 93 new ads published, respectively, demonstrating good performance. However, brands like Bedfolk and Baloo struggled with poor performance in advertising, with only 4 and 3 new ads published, respectively. In terms of unique ad copies, Bed Bath N' Table dominated with 70 unique copies, while Bedfolk had only 3 unique copies.

In terms of social ad diversity, most brands focused more on images than videos, with an average video proportion of 40.68%. Casper had a notably high video proportion at 60.22%, while Bed Bath N' Table had the lowest at 6.58%. Brands like Bearaby and Baloo had the highest video proportions but lagged in overall ad performance.

Email Marketing Summary: Casper leads the beds & bedding industry in email marketing with a substantial volume of emails, showcasing good email scoring but needing improvement in promotions. Purple closely follows, excelling in promotions but lacking in email scoring. Parachute Home and Brooklinen demonstrate robust performances with well-balanced email scoring and promotions. Bearaby, Bed Threads, and Bed Bath N' Table face challenges, needing improvements in both email scoring and promotions. Buffy, Zinus, Coop, Cozy Earth, Ettitude, and Allswell lag behind in various aspects, requiring substantial enhancements.

Email Deliverability Summary: Bedfolk secures the top position in email deliverability, displaying exceptional spam score and email size optimization. Buffy and Bearaby perform well in deliverability, despite challenges in email scoring and promotions. Allswell excels in both spam score and email size optimization, indicating strong deliverability. Bed Bath N' Table, Baloo, and Casper face challenges in email size optimization, requiring enhancements. Purple, Zinus, Cozy Earth, Ettitude, Brooklinen, and Parachute Home need improvements in both spam score and email size optimization.

Ads Performance Summary: Brooklinen dominates the ads performance, showcasing a high number of new ads, a diverse range of copies, and a balanced image-video ratio. Cozy Earth and Buffy also perform well, displaying a good balance of ad velocity and diverse copies. Purple, Parachute Home, and Bed Threads show promise but need enhancements in both ad velocity and diversity. Zinus and Bed Bath N' Table face challenges, requiring improvements in both ad velocity and diversity. Casper, Bearaby, Baloo, Ettitude, and Coop lag behind in various aspects, needing substantial enhancements to compete effectively.

Email Marketing Summary: In the sleep industry, Sutera Sleep takes the lead with the highest email scoring and a significant number of emails sent. Eight Sleep also performs well with a strong email scoring. Casper, although sending a substantial number of emails, needs improvement in email scoring. Brands like Purple and Brooklinen should focus on both quantity and quality in their email marketing efforts.

Email Deliverability Summary: Sleepy Cat excels in email deliverability with the lowest average spam score and an optimized email size. Eight Sleep and Manta Sleep also perform well in email deliverability. Brands like Baloo and Layla Sleep need to improve their email deliverability.

Ads Performance Summary: Casper leads in advertising with the highest number of new ads detected and a variety of unique copies. Purple and Brooklinen also perform well in ads. Brands like Eight Sleep and Bearaby lag behind in ad performance.

Social Ads Diversity Summary: Eight Sleep stands out in social ad diversity with a high proportion of videos. Buffy and Manta Sleep also perform well in this aspect. Many brands need to diversify their social ads with more videos.

In summary, Sutera Sleep leads in email marketing and has good email deliverability. Casper excels in advertising but needs to improve its email marketing quality. Eight Sleep stands out in social ad diversity. Sleepy Cat has the best email deliverability. Brands like Layla Sleep and Baloo need to enhance their email marketing and deliverability to compete effectively in the sleep industry.

In the month of June, Sutera Sleep and Casper once again emerged as the leaders in email communications, with Sutera Sleep sending 30 emails. Casper closely following with 26 emails and 96% of them are promotional.

Shifting our attention to advertising, Sutera Sleep took the lead by creating 73 new ads, accompanied by the highest number of ad copies (36) among all the brands in the benchmark. Notably, Brooklinen secured the second position with 70 new ads.

When it comes to ad strategy, Sutera Sleep demonstrated a preference for videos, utilizing 55 videos alongside 18 images. In contrast, Brooklinen opted for a different approach, leaning towards more image-centric ads with 61 images and a smaller number of videos (9).

In April, Sureta Sleep maintained its lead with a total of 29 emails sent. Parachute Home and Casper both followed closely with 24 emails each.

Manta Sleep took the lead in advertising with 42 new ads, followed closely by Oura with 39 new ads.

In terms of ad strategy, Manta Sleep preferred using images, with 31 images compared to only 11 videos. On the other hand, Oura adopted a balanced approach with 20 images and 19 videos.

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In May, Allswell led the way with 27 emails, followed closely by Casper with 24 emails. Bed Threads dominated the advertising arena with 114 new ads, followed closely by Cozy Earth with 109 ads and the highest number of unique ad copies (61). Bed Threads focused primarily on videos (103) over images (11), while Cozy Earth emphasized images (61) compared to videos (48).

In May, Sureta Sleep maintained its lead in emails, sending 30 emails, closely followed by Casper and Eight Sleep, both with 24 emails. Brooklinen emerged as the frontrunner in ads, creating 101 new ads, while Manta Sleep followed closely with 88 new ads. Brooklinen emphasized images in their ad strategy, utilizing 81 images and 20 videos, whereas Eight Sleep focused solely on videos, employing 68 videos.

Sureta Sleep was the top email sender during March, followed by Casper with 24 emails and Purple with 23.

In terms of new ads, Oura was the leader with 97 new ads created, followed by Brooklinen with 49. Both companies preferred to use images in their ads, with 79% and 62% respectively. On the other hand, Casper and Eight Sleep were more oriented towards videos in their ads, with 100% and 93% respectively.

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In April, Parachute Home and Casper were the top brands in terms of the number of emails sent, with 24 emails sent each, followed by Brooklinen with 21 emails. In terms of ads, Casper took the lead position from Cozy Earth with 64 new ads created during this month, followed by Buffy with 61 new ads created.

Both Casper and Buffy focused more on videos in their ad strategies, with Casper using 38 new videos and 26 new images in April, and Buffy using 42 new videos and 15 new images.

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In February, Allswell, Casper, and Purple sent a comparable number of emails. However, in terms of advertising, Cozy Earth emerged as the top advertiser, creating a close number of new images and videos in their new ads. Following Cozy Earth was Casper and Bed Threads, creating 41 and 40 new ads respectively, with a greater emphasis on video content in their ads.