The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Beds & bedding
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: The Beds & Bedding industry has witnessed a 51.58% increase in average emails sent, reaching 22.13. Leading the pack, Bed Threads and Brooklinen shine with 93 and 118 emails per week, respectively. These brands display strong email practices, with Brooklinen holding a 48.8% email scoring. On the flip side, Allswell lags with zero emails sent, signaling a need for strategic email engagement.
Email Deliverability Insights: Bedfolk, despite sending fewer emails, stands out with good deliverability, boasting a -1.36 average spam score. In contrast, Buffy struggles with large email sizes, impacting deliverability. Purple, while maintaining a good spam score, needs to optimize email sizes. Coop faces challenges, balancing fair spam scores with small email sizes, signaling an opportunity for enhancement.
Ads Performance: Advertising is robust, increasing by 48.31% on average. Brooklinen excels with 118 ads and diverse copies. Bed Threads, despite fair email practices, lags in advertising. Social ad diversity reveals a mixed landscape, with Bedfolk and Bearaby leading in both images and videos. Brands like Zinus need to diversify their ad content for a more balanced engagement strategy.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
