The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Beds & bedding
industry, for the month of
March
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Brooklinen emerges as a leader in email marketing, sending 29 emails with a strong email scoring but with an excessive focus on promotional content. Casper closely follows with 27 emails, showcasing high email scoring but also with a significant emphasis on promotions. Parachute Home demonstrates a solid performance with 20 emails, balancing promotional strategies with effective email scoring. Purple presents a promising performance with 19 emails but needs to improve its email scoring for enhanced effectiveness.
Email Deliverability and Spam Scores: Bedfolk demonstrates average email deliverability with a positive spam score but struggles with efficient email size management, indicating room for enhancement. Buffy exhibits strong email deliverability with a positive spam score and efficient email size management, positioning itself as a potential leader in this aspect. Bearaby demonstrates solid email deliverability with a positive spam score and efficient email size management, reflecting its strong market presence in the bedding industry.
Advertising Performance: Cozy Earth leads in advertising impact with 120 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the bedding industry. Bed Threads closely follows with 83 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Brooklinen demonstrates solid advertising strategies with 59 impactful ads, emphasizing a balance between volume and diversity in ad content. Purple presents promising advertising strategies with 58 impactful ads, focusing on unique copies and a moderate proportion of video content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
