The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Beds & bedding
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Casper leads the beds & bedding industry in email marketing with a substantial volume of emails, showcasing good email scoring but needing improvement in promotions. Purple closely follows, excelling in promotions but lacking in email scoring. Parachute Home and Brooklinen demonstrate robust performances with well-balanced email scoring and promotions. Bearaby, Bed Threads, and Bed Bath N' Table face challenges, needing improvements in both email scoring and promotions. Buffy, Zinus, Coop, Cozy Earth, Ettitude, and Allswell lag behind in various aspects, requiring substantial enhancements.
Email Deliverability Summary: Bedfolk secures the top position in email deliverability, displaying exceptional spam score and email size optimization. Buffy and Bearaby perform well in deliverability, despite challenges in email scoring and promotions. Allswell excels in both spam score and email size optimization, indicating strong deliverability. Bed Bath N' Table, Baloo, and Casper face challenges in email size optimization, requiring enhancements. Purple, Zinus, Cozy Earth, Ettitude, Brooklinen, and Parachute Home need improvements in both spam score and email size optimization.
Ads Performance Summary: Brooklinen dominates the ads performance, showcasing a high number of new ads, a diverse range of copies, and a balanced image-video ratio. Cozy Earth and Buffy also perform well, displaying a good balance of ad velocity and diverse copies. Purple, Parachute Home, and Bed Threads show promise but need enhancements in both ad velocity and diversity. Zinus and Bed Bath N' Table face challenges, requiring improvements in both ad velocity and diversity. Casper, Bearaby, Baloo, Ettitude, and Coop lag behind in various aspects, needing substantial enhancements to compete effectively.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
