The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Beds & bedding
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Parachute Home and Casper are leading the beds and bedding industry in email marketing. They send a high number of emails with good email scores. Purple also sends a significant number of emails, but their email scores are lower. Brands like Brooklinen and Cozy Earth send a good volume of emails but need to improve their email scores. On the other hand, Coop sends fewer emails and has an excellent email score.
Email Deliverability Summary: Bed Bath N' Table leads in email deliverability with a good email score and optimized email size. Bearaby also performs fairly well in this area. However, brands like Buffy and Ettitude need to enhance their email deliverability due to suboptimal spam scores and email sizes.
Ads Performance Summary: Bed Bath N' Table is a leader in advertising with the highest number of ads published and a wide variety of unique ad copies. Brooklinen and Bed Threads also perform well in this area. Coop, on the other hand, needs to improve its advertising efforts.
Social Ads Diversity Summary: Brooklinen and Bed Threads excel in the diversity of their social ads, utilizing a mix of images and videos. Casper and Cozy Earth also demonstrate good diversity in social ads. However, brands like Bedfolk and Allswell lag in this aspect, primarily relying on a single ad type.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
