The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Beds & bedding
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In June, Allswell and Casper dominate the email game, with Allswell sending 28 emails and Casper closely trailing with 25 emails.
Concerning advertising, Cozy Earth emerges as the frontrunner, producing 121 new ads and employing the highest number of ad copies (76). Bed Threads secures the second position with 113 new ads created during the month.
In terms of ad tactics, Cozy Earth leans towards images as their preference over videos, while Bed Threads opts for a heavier emphasis on videos rather than images. Cozy Earth utilizes 65 images alongside 56 videos, whereas Bed Threads leverages 98 videos in contrast to 15 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
