The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Beds & bedding
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Brooklinen leads the Beds & Bedding industry in email marketing with 29 well-crafted messages, demonstrating good performance (51.9%) despite a fair promotion rate (75%). Casper closely follows, sending 26 emails with a solid performance score of 55.19% and a high promotion rate (96%). Purple, with 22 emails, falls short in performance (37.45%) and promotion (100%). Parachute Home and Bearaby secure strong positions with 18 and 17 emails, showcasing high performance and diverse promotional strategies. Brands like Bed Bath N' Table, Bed Threads, and Cozy Earth, while having substantial email volumes, need optimization in both performance and promotion. Lagging behind are brands like Bedfolk, Buffy, and Coop, requiring a strategic shift in their email approach.
Email Deliverability Insights: Bedfolk stands out in deliverability with an excellent spam score (-2.86) and optimal email size. Buffy, despite a good spam score, faces challenges in deliverability due to large email sizes. Bearaby maintains good deliverability but needs optimization in email size. Bed Bath N' Table, Baloo, and Zinus secure good deliverability with varied spam scores. Casper and Cozy Earth exhibit decent deliverability but need adjustments. Brands like Brooklinen, Parachute Home, and Ettitude need improvement in both deliverability and spam scores. Allswell, having zero advertising presence, requires strategic adjustments to compete effectively.
Ads Performance: Buffy dominates the advertising arena with 151 impactful ads, showcasing both diversity and volume. Purple secures a strong position with 99 ads and a significant variety of copy. Brooklinen, Cozy Earth, and Bed Threads maintain a commendable advertising impact with a balanced mix. Bearaby, Bed Bath N' Table, and Zinus need enhancement in both volume and diversity. Casper and Baloo, despite having a good number of ads, need strategic adjustments for optimal impact. Brands like Bedfolk, Ettitude, and Coop with zero advertising presence need a significant push to compete effectively in the Beds & Bedding market.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
