July

Email Marketing Performance: Baboon To The Moon leads the email campaigns with 18 emails, closely followed by Paravel's 17. Solgaard and Beis Travel both sent 14 emails, while Herschel Supply Co. and Briggs & Riley had 11 and 10 respectively. Monos, Away, and ROAM are next with 8 emails each. Horizn Studios, Delsey, RIMOWA, July, Roofnest, and Arlo Skye lag behind with fewer emails. Baboon To The Moon's high email volume highlights strong engagement, while several brands like Arlo Skye and July need more robust email strategies.

Email Deliverability and Spam Scores: Away stands out with an excellent spam score of -7.18, indicating top deliverability. RIMOWA and Horizn Studios follow with good scores of -3.85 and -3.65. ROAM and Roofnest also perform well with scores of -2.3 and -2.6. However, brands like Monos and Solgaard struggle with scores of -1.45 and -0.96, signaling issues. Baboon To The Moon and Paravel are in the middle with scores around -1.66 and -1.92. Away and ROAM's high scores suggest efficient email campaigns, while brands like Monos need significant improvements in deliverability.

Advertising Impact and Diversity: Delsey leads in ad volume with 76 ads, followed by Away's 67 and RIMOWA's 63. Horizn Studios and Herschel Supply Co. are also active with 62 and 60 ads respectively. Paravel and Beis Travel show strong activity with 54 and 49 ads. Solgaard, July, and Baboon To The Moon are less active with fewer than 30 ads. Roofnest, ROAM, and Briggs & Riley show minimal ad activity. Delsey and Away excel in ad diversity, enhancing their visibility, while brands like ROAM and Briggs & Riley miss opportunities for broader market engagement.

Email Marketing Performance: Baboon To The Moon leads the pack in email marketing performance, with 16 emails sent, boasting high email scoring and a moderate promotional content ratio. Paravel closely follows, with a similar number of emails and solid email scoring, though it tends to lean towards a higher promotion rate. Beis Travel demonstrates effective email marketing strategies, with 16 emails sent and a balanced email scoring, although it leans slightly towards a higher promotion ratio.

Email Deliverability and Spam Scores: Baboon To The Moon showcases stellar email deliverability with a positive spam score, coupled with efficient email size management, reflecting its robust presence in the luggage and travel gear industry. Paravel exhibits solid email deliverability with a positive spam score, but it requires improvement in managing email size to enhance its performance further. Arlo Skye stands out in email deliverability, boasting a significant positive spam score and efficient email size management, indicating a strong foothold in the market.

Advertising Impact and Diversity: Paravel excels in advertising impact with 92 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the luggage and travel gear industry. Delsey closely follows with 71 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Horizn Studios demonstrates solid advertising strategies with 60 impactful ads, focusing on volume and a diverse range of ad content.

Email Marketing Overview: Baboon To The Moon leads in email marketing with 20 emails sent, boasting good performance (59.85%) and a balanced approach to promotions (5%). Beis Travel and Paravel closely follow with 16 and 14 emails sent, respectively, showcasing good performance but needing improvement in promotions. Solgaard and Horizn Studios exhibit promising performances but require enhancements in promotions to optimize their email marketing strategies. Away, ROAM, and Briggs & Riley demonstrate potential but need improvements in both performance and promotions. July, Monos, Delsey, Herschel Supply Co., RIMOWA, Roofnest, and Arlo Skye lag behind in both performance and promotions, needing substantial adjustments for competitive advantage.

Email Deliverability Insights: Delsey stands out in email deliverability with a positive spam score (2.76) but faces challenges in email size. Monos, Roofnest, and ROAM showcase promising deliverability with positive spam scores but need improvements in email size. Baboon To The Moon and Solgaard exhibit good deliverability with positive spam scores but face challenges in email size. Herschel Supply Co., Briggs & Riley, and RIMOWA deliver a balanced performance in both spam scores and email size. Beis Travel, Horizn Studios, Paravel, and Away show a mix of deliverability challenges and positive spam scores, requiring strategic adjustments. July struggles with deliverability challenges and negative spam scores, needing significant improvements.

Ads Performance: RIMOWA - English dominates in advertising with 121 impactful ads, showcasing both volume and diversity. Monos closely follows with 98 impactful ads, emphasizing volume and a variety of unique copy. Horizn Studios, Solgaard, and Beis Travel exhibit a commendable mix of volume and unique copy in advertising. Herschel Supply Co., Delsey, and Away need strategic adjustments in both volume and diversity to optimize their advertising impact. Paravel, July, and ROAM require a substantial push to compete effectively in the Luggage & Travel Gear market. Baboon To The Moon, Briggs & Riley, Roofnest, and Arlo Skye face challenges in both advertising volume and diversity, needing significant improvements.

Email Marketing Overview: The Luggage & Travel Gear industry experiences a notable 79.17% surge in weekly emails, averaging 17.2. Baboon To The Moon leads with 37 weekly emails, showcasing robust engagement and promotions. Paravel and Beis Travel follow suit, displaying good engagement levels, while Away and Monos lag behind with poor scores in both email performance and promotions.

Email Deliverability Insights: The industry witnesses a 22.07% decrease in average spam scores, indicating improved email deliverability. Baboon To The Moon stands out with consistent good spam scores and effective email size management. In contrast, brands like July and Monos grapple with poor spam scores and substantial email sizes, affecting deliverability.

Ads Performance: The industry sees a 61.46% increase in weekly ads, averaging 70.93. Horizn Studios takes the lead with 150 new ads, showcasing robust advertising diversity. Away and Delsey also demonstrate commendable ad velocity. However, brands like Roofnest and Baboon To The Moon struggle with both poor ad velocity and limited ad diversity.

Email Marketing Summary: Paravel leads the Luggage & Travel Gear industry in email marketing, sending a significant number of emails with a good overall email score. Baboon To The Moon follows closely, maintaining a high email score and excelling in promotional content. Beis Travel and Away are also strong performers, although Away needs to work on reducing promotions. July lags behind with poor email performance and high promotions.

Email Deliverability Summary: Baboon To The Moon is exceptional in email deliverability, having the best spam score and optimized email size. RIMOWA and Roofnest also perform well in this aspect. On the flip side, July and Monos need to improve their email deliverability, addressing issues with spam scores and email size.

Ads Performance Summary: RIMOWA dominates in advertising, publishing the highest number of ads with a diverse range of unique copies. Monos and Horizn Studios are also strong performers in terms of ad velocity and variety. Brands like Away and Roam need to enhance their advertising efforts as they are currently lagging in this competitive landscape.

Social Ads Diversity Summary: ROAM and Roofnest shine in social ads diversity, using a variety of images and videos. Paravel and Monos also demonstrate good diversity. However, brands like Arlo Skye and Away need to diversify their social ads by incorporating more images and videos to stay competitive in this aspect.

Email Marketing Summary: Paravel leads the Luggage & Travel Gear industry in email marketing, demonstrating excellent performance with a good balance between the number of emails sent and high email scoring. Beis Travel also performs well, although it needs improvement in promotions. July and Baboon To The Moon show potential with good email scoring but need enhancements in promotions. Several brands, including Monos, Solgaard, Herschel Supply Co, Briggs & Riley, ROAM, Arlo Skye, Away, RIMOWA, and Roofnest, face challenges and require improvements in both email scoring and promotions.

Email Deliverability Summary: RIMOWA leads in email deliverability, showcasing a low spam score and optimal email size. Paravel also performs well but needs improvement in email size. Baboon To The Moon, ROAM, Beis Travel, and Roofnest demonstrate potential in deliverability but require improvements in either spam score or email size. Away, Monos, Solgaard, Herschel Supply Co., Delsey, July, and Briggs & Riley need substantial enhancements in both spam score and email size to optimize deliverability.

Ads Performance Summary: RIMOWA, July, Delsey, Beis Travel, Herschel Supply Co, and Horizn Studios lead in ads performance, showcasing a high number of new ads, good ad velocity, and diverse copies. Monos, Baboon To The Moon, Paravel, Away, Roofnest, and Solgaard show potential but need improvements in both ad velocity and diversity. Briggs & Riley, ROAM, and Arlo Skye face challenges, requiring enhancements in both ad velocity and diversity.

In July, Paravel maintained its email leadership with 17 emails, followed by Herschel Supply Co. with 14 emails.

In terms of advertising, Monos secured the top position with 103 new ads created and the highest number of ad copies (62). Delsey closely followed with 98 new ads.

Regarding ad strategy, Monos prioritized videos, while Delsey utilized more images. Monos featured 49 videos compared to 23 images, whereas Delsey employed 77 images and 20 videos.

Email Marketing Summary: Monos leads in email marketing, sending the most emails with a good email score. Beis Travel and Paravel also perform well in email marketing. Brands like Delsey and Away need to improve their email strategies.

Email Deliverability Summary:Delsey excels in email deliverability with a good spam score and email size. Paravel and RIMOWA also perform well. However, brands like Arlo Skye and July need to work on their email deliverability.

Ads Performance Summary: Delsey leads in advertising with the most new ads and a good variety of unique copies. Horizn Studios and RIMOWA also excel in ads. Brands like Arlo Skye and Paravel lag in ad performance.

Social Ads Diversity Summary: ROAM stands out in social ad diversity with a high proportion of videos. RIMOWA and Herschel Supply Co. also excel in this aspect. However, brands like Baboon To The Moon and Arlo Skye need to diversify their social ads with more videos.

In summary, Monos is the leader in email marketing, while Delsey excels in email deliverability and ads performance. ROAM leads in social ad diversity. Brands like Arlo Skye and Paravel need to improve their email and ad strategies to compete effectively in the Luggage & Travel Gear industry.

During the month of June, Paravel and Beis Travel established their dominance in email communications, with Paravel sending 16 emails and Beis Travel following with 14 emails.

Shifting our focus to advertising efforts, Horizn Studios was the leader, creating a remarkable 130 new ads. The brand Away secured the second position with 110 new ads.

Turning our attention to the ad strategy, Horizn Studios and Away employed contrasting approaches. Horizn Studios showcased a preference for videos, utilizing 107 videos alongside 21 images to captivate their audience. In contrast, Away prioritized images, incorporating 65 images and 45 videos in their advertising campaigns.

In May, Baboon To The Moon claimed again the top spot with 17 emails, closely followed by Paravel with 15 emails. RIMOWA maintained the lead position in ads with 89 new ads, trailed by Beis Travel with 80 new ads. Both RIMOWA and Beis Travel leaned towards images in their ad strategies, with RIMOWA using 82 images and 7 videos, and Beis Travel featuring 42 images and 26 videos.

So, during the month of May, Baboon To The Moon, Paravel, RIMOWA, and Beis Travel demonstrated good performance in emails and ads, providing industry insights for their audiences.

During the month of March, Baboon To The Moon took the lead in terms of emails sent with 19 emails, followed by Paravel and Solgaard with 17 and 15 emails respectively.

In terms of new ads created, RIMOWA was the top performer with 51 new ads, followed by July with 43 new ads. Both brands focused more on using images in their ads as opposed to videos, with RIMOWA using images in 96% of their ads and July using images in 84% of their ads.

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For the month of April, Baboon To The Moon maintained the lead in email marketing with a total of 21 emails. Paravel came in second with 18 promotional emails sent. In terms of advertising, RIMOWA held the lead with 56 new ads and the highest number of unique ad copies used, totaling 29 copies. July followed closely with 50 new ads.

RIMOWA's ad strategy leaned towards video with 42 videos vs. 12 images. On the other hand, July focused more on images with 40 images vs. 10 videos.

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