The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Luggage & Travel Gear
industry, for the month of
July
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Baboon To The Moon leads the email campaigns with 18 emails, closely followed by Paravel's 17. Solgaard and Beis Travel both sent 14 emails, while Herschel Supply Co. and Briggs & Riley had 11 and 10 respectively. Monos, Away, and ROAM are next with 8 emails each. Horizn Studios, Delsey, RIMOWA, July, Roofnest, and Arlo Skye lag behind with fewer emails. Baboon To The Moon's high email volume highlights strong engagement, while several brands like Arlo Skye and July need more robust email strategies.
Email Deliverability and Spam Scores: Away stands out with an excellent spam score of -7.18, indicating top deliverability. RIMOWA and Horizn Studios follow with good scores of -3.85 and -3.65. ROAM and Roofnest also perform well with scores of -2.3 and -2.6. However, brands like Monos and Solgaard struggle with scores of -1.45 and -0.96, signaling issues. Baboon To The Moon and Paravel are in the middle with scores around -1.66 and -1.92. Away and ROAM's high scores suggest efficient email campaigns, while brands like Monos need significant improvements in deliverability.
Advertising Impact and Diversity: Delsey leads in ad volume with 76 ads, followed by Away's 67 and RIMOWA's 63. Horizn Studios and Herschel Supply Co. are also active with 62 and 60 ads respectively. Paravel and Beis Travel show strong activity with 54 and 49 ads. Solgaard, July, and Baboon To The Moon are less active with fewer than 30 ads. Roofnest, ROAM, and Briggs & Riley show minimal ad activity. Delsey and Away excel in ad diversity, enhancing their visibility, while brands like ROAM and Briggs & Riley miss opportunities for broader market engagement.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
