On top of our free benchmarks including
Cowboy
, access benchmarks on all ecommerce and popular Direct-To-Consumer (DTC) brands from the
Outdoor
industry. Get accurate and updated data on their marketing strategy, their merchandising, their email marketing strategy and ads.
Website:
https://uk.cowboy.com/
Industry:
In terms of the number of emails sent, Sportsman's Guide took again the lead in April with 36 emails followed by RTIC Outdoors with 25 emails. Solo Stove created the highest number of new ads with 83 ads launched, followed by Outdoor Voices and YETI with 60 ads each.
When it comes to ad strategy, Solo Stove used more images than videos in their new ads, with 61 images and 21 videos. On the other hand, YETI and Outdoor Voices used a balanced approach, with YETI using 29 images and 28 videos, and Outdoor Voices using 27 images and 22 videos in their new ads during April.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
Outdoor
industry, including
Cowboy
.
These brands are specialized in outdoor gear and apparel from camping equipment to outdoor apparel. These brands’ advertising hurdles may be promoting the durability and functionality of their products, catering to customers desire for adventure and exploration, and standing out in the market’s competitiveness. Let's explore the products and marketing tactics of these outdoor brands.
Consumer Electronics brands offer a wide range of electronic devices that make our lives easier and more enjoyable. From smartphones to headphones, and from laptops to smart home devices, these brands are constantly innovating to provide the latest and greatest technology to consumers. Some of the challenges this category of brands faces include promoting the quality and effectiveness of their products, as well as meeting customers' demands for convenience and innovation and distinguishing themselves in a highly contested market. Discover this category and see how these brands market their cutting-edge products.
