Lightology

Email Marketing Performance: Ashley leads with 30 emails sent, followed by Lightology at 27 and Burrow at 26, indicating strong email marketing efforts. Room & Board also performs well with 23 emails, while Inside Weather sends 18. Moon Pod and The Cotswold Company are slightly behind with 17 and 16 emails, respectively. Transformer Table, Outer, Becker Furniture, and Badcock Home Furniture &more lag with fewer than 10 emails each. Lekker Home, Fully, and Bassett Furniture fall significantly short, barely engaging through email.

Email Deliverability and Spam Scores: Room & Board excels with a spam score of -7.83, indicating excellent deliverability. American Furniture Warehouse and Ashley also perform well, with scores around -3. However, brands like Moon Pod, Lightology, and Inside Weather struggle with scores close to -2. Lekker Home has a notably poor spam score at 0.6, indicating significant issues. Transformer Table and Outer also face challenges with high email sizes and poor spam scores, while Becker Furniture performs better in deliverability despite sending fewer emails.

Advertising Impact and Diversity: Ashley dominates with 90 ads, followed by Burrow with 81 and Badcock Home Furniture &more with 53, demonstrating aggressive advertising strategies. American Furniture Warehouse and Bassett Furniture maintain consistent ad efforts with 42 and 33 ads, respectively. Transformer Table performs well with 32 ads. In contrast, Room & Board, Becker Furniture, and Lightology show weak advertising activity, with fewer than 11 ads each. Outer, Moon Pod, Lekker Home, and Fully significantly lag behind, missing key opportunities for broader market visibility.

Email Marketing Performance: Burrow and Ashley emerge as the industry leaders in email marketing, with both brands sending out 30+ emails each. They maintain a good balance between email scoring and promotional content. Room & Board follows closely, with a strong email scoring performance and a significant proportion of non-promotional content, positioning it as a key player in the industry. Moon Pod showcases a commendable performance with 17 emails, although its heavy reliance on promotions raises some concerns about sustainability.

Email Deliverability and Spam Scores: Moon Pod exhibits solid email deliverability with a positive spam score and effective email size management, positioning itself as a potential leader in this aspect. Room & Board demonstrates excellent email deliverability with a strong positive spam score and efficient email size management, reflecting its robust market presence in the furniture industry. American Furniture Warehouse showcases good email deliverability with a positive spam score and effective email size management, further solidifying its position as a notable player in the industry.

Advertising Performance: Burrow leads in advertising impact with 64 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the furniture industry. Ashley closely follows with 60 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Bassett Furniture demonstrates solid advertising strategies with 58 impactful ads, emphasizing a balance between volume and diversity in ad content.

Email Marketing Overview: In the Furniture industry, Ashley leads with 30 impactful emails and solid performance (60.24%). Room & Board follows closely with 21 emails, showcasing stellar performance (74.86%) and a high promotion rate (85%). Moon Pod, though sending fewer emails (16), impresses with excellent performance (64.31%) and an 81% promotion rate. American Furniture Warehouse sends 10 emails with good performance (64.4%), while Lightology's 28 emails demonstrate commendable performance (54.93%). Brands like The Cotswold Company, Badcock, and Burrow need strategic improvements in both performance and promotion. Lagging behind are brands like Outer, Lekker Home, and Fully, requiring a substantial push to compete effectively.

Email Deliverability Insights: Room & Board excels in deliverability with a remarkable spam score (-8.11) and optimal email size. Ashley and American Furniture Warehouse secure good deliverability with positive spam scores and reasonable email sizes. Moon Pod and Inside Weather need substantial improvements in both deliverability and spam scores. Lekker Home and The Cotswold Company face challenges in both deliverability and spam scores, requiring strategic adjustments. Brands like Badcock, Lightology, and Transformer Table exhibit good deliverability but need optimization in spam scores. Outer, with less advertising presence, requires a strategic push to enhance deliverability.

Ads Performance: Ashley dominates advertising with 89 impactful ads, showcasing both volume and diversity. Burrow follows closely with 81 ads, balancing both impact and variety. American Furniture Warehouse exhibits a robust advertising impact with 64 ads and a decent variety of copy. Bassett Furniture and Transformer Table demonstrate a commendable mix of volume and unique copy. Moon Pod and Room & Board, despite strong performance in emails, need optimization in advertising diversity. Brands like Badcock, Becker Furniture, and Lightology exhibit advertising impact but require adjustments for optimal performance. Outer, Lekker Home, Fully, and The Cotswold Company with limited advertising presence need a substantial push to compete effectively in the Furniture market.

Email Marketing Overview: This month, we have a 46.55% surge in weekly emails, averaging 17.0. Ashley HomeStore leads with 28 emails, showcasing a robust email strategy, closely followed by American Furniture Warehouse and Room & Board. Moon Pod displays proficiency in both quantity and scoring, emphasizing a balanced email approach. However, brands like Badcock Home Furniture &more lag with low email engagement, urging a strategic email revamp.

Email Deliverability Insights: Email deliverability is diverse, with Room & Board standing out with a significant -7.86 average spam score and optimal email size. In contrast, brands like Lekker Home grapple with both high spam scores and large email sizes, indicating potential inbox placement challenges. Ashley HomeStore and Lightology strike a balance between spam scores and email size, showcasing efficient email optimization strategies.

Ads Performance: The benchmark's brands witness a 4.35% uptick in weekly ads, averaging 27.13. Burrow emerges as a leader with 107 ads, demonstrating a robust online presence. Ashley HomeStore excels in ad performance with a diverse range of 65 unique copies. Transformer Table shines in social ads diversity, balancing images and videos effectively. However, Room & Board and Fully need to enhance their ad strategies for better engagement.

Email Marketing Summary: In the furniture industry, Room & Board is a top performer in email marketing, sending a moderate number of emails with a high email score and a minimal percentage of promotions. Lightology and Ashley HomeStore are also notable, sending a good number of emails with respectable email scores. The Cotswold Company and Burrow have room for improvement in terms of email scores and the percentage of promotions in their emails.

Email Deliverability Summary: Moon Pod takes the lead in email deliverability with a good email score and optimized email size. Room & Board and American Furniture Warehouse also excel in this area with good email scores and small email sizes. On the contrary, Outer faces challenges with high spam scores and large email sizes, impacting their deliverability. Brands like Lekker Home and Ashley HomeStore need to address their email deliverability concerns.

Ads Performance Summary: Transformer Table and Burrow lead in advertising within the furniture industry. They publish a significant number of ads with a diverse range of unique copies, demonstrating strong advertising performance. Bassett Furniture and American Furniture Warehouse are also noteworthy in this area. On the other hand, brands like Fully and The Cotswold Company lag behind in terms of ads performance.

Social Ads Diversity Summary: Room & Board dominates in social ads diversity with a high proportion of videos in their ads. Ashley HomeStore is also strong in this aspect, featuring a substantial number of videos in their social ads. In contrast, Moon Pod has room for improvement as they have an equal proportion of images and videos in their social ads. Brands like Lekker Home and Fully need to enhance the diversity of their social ads.

In July, Lightology leads with the highest number of emails sent (31), followed closely by Ashley HomeStore with 20 emails.

Shifting to advertising, Ashley HomeStore maintained its lead with 82 new ads created and the highest number of ad copies this month (52). American Furniture Warehouse secured the second position with 78 new ads.

In terms of ad strategy, both Ashley HomeStore and American Furniture Warehouse prioritized images this month. Ashley HomeStore employed 42 images vs. 28 videos, while American Furniture Warehouse used 46 images and only 4 videos.

Email Marketing Performance:

In August 2023, the Furniture industry witnessed a slight decrease in the average number of emails sent per brand, falling by -0.99% to an average of 13.0 emails. Room & Board emerged as a leader in email marketing with 21 emails sent and a high email quality score of 69.62%. Ashley HomeStore also performed well, sending 27 emails with a good email quality score of 64.41%. Moon Pod, despite sending 15 emails, struggled with email quality, scoring 61.2%. Brands like American Furniture Warehouse and Badcock Home Furniture &more lagged behind in email quantity but had good email quality scores.

Email Deliverability Performance:

Email deliverability improved in the industry, with the average spam score decreasing from -3.01 to -2.61, indicating better email optimization for delivery. Room & Board demonstrated excellent email deliverability with a spam score of -7.86 and small email sizes. Conversely, Lekker Home faced challenges with a high spam score of -2.5 and extremely large email sizes. Brands like Ashley HomeStore and American Furniture Warehouse had good email deliverability scores.

Ad Campaign Performance:

On average, brands in the Furniture industry increased their advertising efforts, with the average number of ads published per brand rising by 13.82% to 38.47 ads. Ashley HomeStore led in advertising, with 117 new ads and a variety of 57 unique copies. Burrow and American Furniture Warehouse also performed well in advertising, with 69 and 48 new ads, respectively. Moon Pod and Lekker Home had poor ad performance, with limited ads published and no unique ad copies.

In terms of social ad diversity, the industry favored images over videos, with an average video proportion of 36.4%. Transformer Table excelled in social ad diversity, with 83.72% of its ads being videos. Room & Board demonstrated a good balance between images and videos. Brands like Moon Pod and Lekker Home struggled with social ad diversity, lacking video content.

Email Marketing Summary: Room & Board leads the furniture industry in email marketing with a strong performance, sending fewer emails but ensuring higher engagement with good email scoring and promotions. Ashley HomeStore follows closely, maintaining a high email scoring but facing challenges in promotions. Burrow and Moon Pod showcase good email scoring but need improvements in promotions. The Cotswold Company lags behind, requiring enhancements in both email scoring and promotions. Inside Weather, American Furniture Warehouse, Outer, Transformer Table, Becker Furniture, Lekker Home, Fully, Bassett Furniture, and Badcock Home Furniture &more need significant improvements in both aspects to compete effectively.

Email Deliverability Summary: Moon Pod excels in email deliverability with a good spam score and reasonable email size optimization. Room & Board follows, showcasing excellent spam score and email size optimization. American Furniture Warehouse, Ashley HomeStore, and Badcock Home Furniture &more perform well but face challenges in email size optimization. Lekker Home, Lightology, Becker Furniture, Inside Weather, and Burrow need improvements in both spam score and email size optimization. Outer, Transformer Table, The Cotswold Company, and Fully lag behind, requiring substantial enhancements in both aspects to improve deliverability.

Ads Performance Summary: Badcock Home Furniture &more leads in ads performance with the highest number of new ads, a diverse range of copies, and a balanced image-video ratio. Room & Board, Bassett Furniture, and Ashley HomeStore also perform well, showcasing a good balance of ad velocity and diverse copies. Inside Weather, Outer, Transformer Table, and American Furniture Warehouse show promise but need enhancements in both ad velocity and diversity. Burrow, Becker Furniture, Lightology, The Cotswold Company, and Lekker Home face challenges, requiring improvements in both ad velocity and diversity.

During the month of June, Asheley HomeStore maintained its position as the leading brand in email communications, sending a total of 28 emails. Following behind, Lightology sent 24 emails.

Shifting our focus to advertising efforts, Asheley HomeStore once again showcased its dominance by creating 88 new ads, utilizing the highest number of ad copies (55) among all benchmark brands. In the second spot, Outer created 70 new ads.

When it comes to their ad strategies, Asheley HomeStore leaned towards videos, while Outer opted for images. Asheley HomeStore incorporated 41 videos and 34 images into their ads, whereas Outer used 57 images and 13 videos.

In May, Ashley HomeStore led again the way in emails with a total of 32 emails sent, followed by Lightology with 28 emails, of which 96% were promotional. Ashley HomeStore also excelled in ads, creating 119 new ads, while Badcock Home Furniture &more stood out with the highest number of unique ad copies at 102. Both brands focused on videos in their ad strategy, with Ashley HomeStore featuring 70 videos and 31 images, and Badcock Home Furniture &more showcasing 45 videos and 2 images.

During April, Ashley HomeStore led the way in email marketing with 28 emails sent, closely followed by Lightology with 26 promotional emails. Badcock Home Furniture & More emerged as the leader in advertising with 60 new ads and the highest number of ad copies, totaling 60 ad copies. Ashley HomeStore came in a close second place with 59 new ads created. In terms of ad strategy, Badcock Home Furniture & More relied heavily on videos, with 22 videos compared to only 4 images in all of their new ads. Ashley HomeStore also prioritized videos, with 31 videos versus 21 images.

During this month, Asheley HomeStore is leading the pack with 28 emails, followed closely by Lightology with 26 and The Cotsworld Company with 19. Transformer Table was the top advertiser, publishing 70 new ads, while Fully and Badcock Home Furniture &more followed with 62 and 60, respectively. This flurry of advertising activity could be attributed to the significant marketing moment of Valentine's Day.