The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Furniture
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: This month, we have a 46.55% surge in weekly emails, averaging 17.0. Ashley HomeStore leads with 28 emails, showcasing a robust email strategy, closely followed by American Furniture Warehouse and Room & Board. Moon Pod displays proficiency in both quantity and scoring, emphasizing a balanced email approach. However, brands like Badcock Home Furniture &more lag with low email engagement, urging a strategic email revamp.
Email Deliverability Insights: Email deliverability is diverse, with Room & Board standing out with a significant -7.86 average spam score and optimal email size. In contrast, brands like Lekker Home grapple with both high spam scores and large email sizes, indicating potential inbox placement challenges. Ashley HomeStore and Lightology strike a balance between spam scores and email size, showcasing efficient email optimization strategies.
Ads Performance: The benchmark's brands witness a 4.35% uptick in weekly ads, averaging 27.13. Burrow emerges as a leader with 107 ads, demonstrating a robust online presence. Ashley HomeStore excels in ad performance with a diverse range of 65 unique copies. Transformer Table shines in social ads diversity, balancing images and videos effectively. However, Room & Board and Fully need to enhance their ad strategies for better engagement.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
