The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Furniture
industry, for the month of
July
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Ashley leads with 30 emails sent, followed by Lightology at 27 and Burrow at 26, indicating strong email marketing efforts. Room & Board also performs well with 23 emails, while Inside Weather sends 18. Moon Pod and The Cotswold Company are slightly behind with 17 and 16 emails, respectively. Transformer Table, Outer, Becker Furniture, and Badcock Home Furniture &more lag with fewer than 10 emails each. Lekker Home, Fully, and Bassett Furniture fall significantly short, barely engaging through email.
Email Deliverability and Spam Scores: Room & Board excels with a spam score of -7.83, indicating excellent deliverability. American Furniture Warehouse and Ashley also perform well, with scores around -3. However, brands like Moon Pod, Lightology, and Inside Weather struggle with scores close to -2. Lekker Home has a notably poor spam score at 0.6, indicating significant issues. Transformer Table and Outer also face challenges with high email sizes and poor spam scores, while Becker Furniture performs better in deliverability despite sending fewer emails.
Advertising Impact and Diversity: Ashley dominates with 90 ads, followed by Burrow with 81 and Badcock Home Furniture &more with 53, demonstrating aggressive advertising strategies. American Furniture Warehouse and Bassett Furniture maintain consistent ad efforts with 42 and 33 ads, respectively. Transformer Table performs well with 32 ads. In contrast, Room & Board, Becker Furniture, and Lightology show weak advertising activity, with fewer than 11 ads each. Outer, Moon Pod, Lekker Home, and Fully significantly lag behind, missing key opportunities for broader market visibility.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
