The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Furniture
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Room & Board leads the furniture industry in email marketing with a strong performance, sending fewer emails but ensuring higher engagement with good email scoring and promotions. Ashley HomeStore follows closely, maintaining a high email scoring but facing challenges in promotions. Burrow and Moon Pod showcase good email scoring but need improvements in promotions. The Cotswold Company lags behind, requiring enhancements in both email scoring and promotions. Inside Weather, American Furniture Warehouse, Outer, Transformer Table, Becker Furniture, Lekker Home, Fully, Bassett Furniture, and Badcock Home Furniture &more need significant improvements in both aspects to compete effectively.
Email Deliverability Summary: Moon Pod excels in email deliverability with a good spam score and reasonable email size optimization. Room & Board follows, showcasing excellent spam score and email size optimization. American Furniture Warehouse, Ashley HomeStore, and Badcock Home Furniture &more perform well but face challenges in email size optimization. Lekker Home, Lightology, Becker Furniture, Inside Weather, and Burrow need improvements in both spam score and email size optimization. Outer, Transformer Table, The Cotswold Company, and Fully lag behind, requiring substantial enhancements in both aspects to improve deliverability.
Ads Performance Summary: Badcock Home Furniture &more leads in ads performance with the highest number of new ads, a diverse range of copies, and a balanced image-video ratio. Room & Board, Bassett Furniture, and Ashley HomeStore also perform well, showcasing a good balance of ad velocity and diverse copies. Inside Weather, Outer, Transformer Table, and American Furniture Warehouse show promise but need enhancements in both ad velocity and diversity. Burrow, Becker Furniture, Lightology, The Cotswold Company, and Lekker Home face challenges, requiring improvements in both ad velocity and diversity.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
