The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Furniture
industry, for the month of
March
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Burrow and Ashley emerge as the industry leaders in email marketing, with both brands sending out 30+ emails each. They maintain a good balance between email scoring and promotional content. Room & Board follows closely, with a strong email scoring performance and a significant proportion of non-promotional content, positioning it as a key player in the industry. Moon Pod showcases a commendable performance with 17 emails, although its heavy reliance on promotions raises some concerns about sustainability.
Email Deliverability and Spam Scores: Moon Pod exhibits solid email deliverability with a positive spam score and effective email size management, positioning itself as a potential leader in this aspect. Room & Board demonstrates excellent email deliverability with a strong positive spam score and efficient email size management, reflecting its robust market presence in the furniture industry. American Furniture Warehouse showcases good email deliverability with a positive spam score and effective email size management, further solidifying its position as a notable player in the industry.
Advertising Performance: Burrow leads in advertising impact with 64 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the furniture industry. Ashley closely follows with 60 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Bassett Furniture demonstrates solid advertising strategies with 58 impactful ads, emphasizing a balance between volume and diversity in ad content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
