The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Furniture
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the furniture industry, Room & Board is a top performer in email marketing, sending a moderate number of emails with a high email score and a minimal percentage of promotions. Lightology and Ashley HomeStore are also notable, sending a good number of emails with respectable email scores. The Cotswold Company and Burrow have room for improvement in terms of email scores and the percentage of promotions in their emails.
Email Deliverability Summary: Moon Pod takes the lead in email deliverability with a good email score and optimized email size. Room & Board and American Furniture Warehouse also excel in this area with good email scores and small email sizes. On the contrary, Outer faces challenges with high spam scores and large email sizes, impacting their deliverability. Brands like Lekker Home and Ashley HomeStore need to address their email deliverability concerns.
Ads Performance Summary: Transformer Table and Burrow lead in advertising within the furniture industry. They publish a significant number of ads with a diverse range of unique copies, demonstrating strong advertising performance. Bassett Furniture and American Furniture Warehouse are also noteworthy in this area. On the other hand, brands like Fully and The Cotswold Company lag behind in terms of ads performance.
Social Ads Diversity Summary: Room & Board dominates in social ads diversity with a high proportion of videos in their ads. Ashley HomeStore is also strong in this aspect, featuring a substantial number of videos in their social ads. In contrast, Moon Pod has room for improvement as they have an equal proportion of images and videos in their social ads. Brands like Lekker Home and Fully need to enhance the diversity of their social ads.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
