The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Furniture
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During the month of June, Asheley HomeStore maintained its position as the leading brand in email communications, sending a total of 28 emails. Following behind, Lightology sent 24 emails.
Shifting our focus to advertising efforts, Asheley HomeStore once again showcased its dominance by creating 88 new ads, utilizing the highest number of ad copies (55) among all benchmark brands. In the second spot, Outer created 70 new ads.
When it comes to their ad strategies, Asheley HomeStore leaned towards videos, while Outer opted for images. Asheley HomeStore incorporated 41 videos and 34 images into their ads, whereas Outer used 57 images and 13 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
