The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Furniture
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: In the Furniture industry, Ashley leads with 30 impactful emails and solid performance (60.24%). Room & Board follows closely with 21 emails, showcasing stellar performance (74.86%) and a high promotion rate (85%). Moon Pod, though sending fewer emails (16), impresses with excellent performance (64.31%) and an 81% promotion rate. American Furniture Warehouse sends 10 emails with good performance (64.4%), while Lightology's 28 emails demonstrate commendable performance (54.93%). Brands like The Cotswold Company, Badcock, and Burrow need strategic improvements in both performance and promotion. Lagging behind are brands like Outer, Lekker Home, and Fully, requiring a substantial push to compete effectively.
Email Deliverability Insights: Room & Board excels in deliverability with a remarkable spam score (-8.11) and optimal email size. Ashley and American Furniture Warehouse secure good deliverability with positive spam scores and reasonable email sizes. Moon Pod and Inside Weather need substantial improvements in both deliverability and spam scores. Lekker Home and The Cotswold Company face challenges in both deliverability and spam scores, requiring strategic adjustments. Brands like Badcock, Lightology, and Transformer Table exhibit good deliverability but need optimization in spam scores. Outer, with less advertising presence, requires a strategic push to enhance deliverability.
Ads Performance: Ashley dominates advertising with 89 impactful ads, showcasing both volume and diversity. Burrow follows closely with 81 ads, balancing both impact and variety. American Furniture Warehouse exhibits a robust advertising impact with 64 ads and a decent variety of copy. Bassett Furniture and Transformer Table demonstrate a commendable mix of volume and unique copy. Moon Pod and Room & Board, despite strong performance in emails, need optimization in advertising diversity. Brands like Badcock, Becker Furniture, and Lightology exhibit advertising impact but require adjustments for optimal performance. Outer, Lekker Home, Fully, and The Cotswold Company with limited advertising presence need a substantial push to compete effectively in the Furniture market.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
