Good Trouble Pets

In Mach 2024, Bark Box stands out as the clear leader, with an impressive success score of 82.06%. Its advertising performance is especially strong with a score of 95.87%. Just Food For Dogs is close behind with a success score of 67.06% and notable advertising at 80.54%. Dog is Human also performs well across the board, achieving a 64.11% success rate and solid email and advertising performance. These brands clearly dominate, leading in multiple categories and setting the bar for their competitors.

Brands like Native Pet and The Farmer’s Dog show competitive success, with scores of 52% and 53.41%, respectively. While not as dominant as Bark Box or Just Food For Dogs, they are still performing above average. Their email and ad scores remain strong, especially for Native Pet with an email score of 69.07%. These brands are positioned as key challengers, maintaining solid positions in the market and gaining ground on the leaders.

On the other hand, brands like Dogdrop and Maev are lagging far behind. Dogdrop's success score is only 12%, with weak email and ad performance. Maev fares even worse, with a dismal 10.67% success rate and poor growth and ad metrics. Good Trouble Pets also underperforms with a 14.16% success score, struggling with weak email and ad performance. These brands need significant improvement to keep up with the competition.

Email Marketing Performance: Bark Box leads the dog brands industry in email marketing performance, showcasing consistent engagement with 22 emails sent and good email scoring despite fair promotions, indicating effective content delivery strategies. Native Pet closely follows with 15 emails sent, boasting good email scoring and a high percentage of promotions, showcasing strong engagement and promotional activities. Front Of The Pack exhibits commendable email marketing performance with 15 emails sent, coupled with a good email scoring, although with a fair percentage of promotions, suggesting potential areas for optimization in promotional strategies.

Email Deliverability and Spam Scores: Dope Dog showcases improved email deliverability with a good spam score and good email size performance, indicating effective content optimization and inbox placement strategies. Jinx demonstrates mixed results in email deliverability, displaying a fair spam score and poor email size, suggesting areas for improvement in email content and management practices. Good Trouble Pets and Dogdrop exhibit poor email deliverability, which may impact inbox placement and content optimization, necessitating potential improvements in email marketing practices.

Advertising Impact and Diversity: Dog is Human stands out in advertising impact and diversity, with 89 impactful ads demonstrating both volume and variety in content, highlighting its robust market presence in the dog brands industry. Furbo Dog Camera closely follows with 72 impactful ads, showcasing a strong advertising presence and engagement diversity, effectively positioning itself in the competitive market. The Farmer's Dog maintains a solid advertising impact with 63 impactful ads, although with limited diversity in unique copy, suggesting potential areas for content variation and innovation.

Email Marketing Performance: Bark Box emerges as the leader in email marketing, sending 29 emails with a good performance score of 59.14% and maintaining a balanced promotion ratio (6%). The Foggy Dog and Native Pet follow closely with 13 emails each, exhibiting good performance but needing improvement in promotion strategies. Just Food For Dogs, Dog is Human, and Front Of The Pack demonstrate potential in email marketing but require adjustments in both performance and promotion ratios to compete effectively. Reggie, Dope Dog, The Farmer's Dog, Jinx, Furbo Dog Camera, Maev, Good Trouble Pets, Dandy, and Dogdrop face challenges in email marketing performance and promotion strategies, requiring significant enhancements to engage consumers effectively and remain competitive.

Email Deliverability and Spam Scores: Dope Dog leads in email deliverability with a positive spam score and efficient email size management. Jinx exhibits positive spam scores but faces challenges in email size management. Native Pet, Dog is Human, Reggie, and Bark Box demonstrate effective email deliverability with positive spam scores and efficient email size management. Maev and Good Trouble Pets show promise in spam scores but require improvements in email size management for optimal deliverability. The Foggy Dog, The Farmer's Dog, Furbo Dog Camera, Just Food For Dogs, and Front Of The Pack face challenges in both spam scores and email size management, necessitating strategic adjustments to optimize email deliverability.

Advertising performance: Jinx leads in advertising with 92 impactful ads, emphasizing both volume and diversity in ad content. Furbo Dog Camera closely follows with 91 impactful ads, showcasing a variety of unique copies and strong advertising volume. Bark Box, Front Of The Pack, Dog is Human, and Reggie exhibit potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Dog Brands industry. Just Food For Dogs, The Farmer's Dog, The Foggy Dog, Native Pet, Maev, Good Trouble Pets, Dandy, and Dogdrop struggle with advertising impact and diversity, needing significant improvements to effectively engage consumers.

Email Marketing Overview: Over the last month, the Dog industry saw a 55.02% increase in average emails sent, reaching 11.27 per brand. Bark Box leads with an impressive 38 emails, showcasing robust marketing outreach. Dope Dog, Just Food For Dogs, and Native Pet also perform well, demonstrating a good balance of frequency and engagement. However, Just Food For Dogs needs improvement in email scoring to maintain its competitive edge. Brands like Reggie and The Farmer's Dog lag in both promotions and scoring, indicating areas for strategic enhancement.

Email Deliverability Insights: Average spam scores across the industry improved by 22.67%, with an average of -1.74. Dope Dog excels with a substantial score improvement, while Furbo Dog Camera impresses with the smallest email size, enhancing both deliverability and user experience. In contrast, The Foggy Dog faces challenges with a large email size, potentially impacting deliverability. Executives should focus on refining email size and maintaining optimal spam scores to ensure reliable communication.

Ads Performance: In the advertising arena, diversity is key. Bark Box and Dog is Human lead with 67 and 97 ads, respectively, showcasing both volume and creativity. The Foggy Dog, though strong in images, lacks video diversity. Front Of The Pack and Dogdrop struggle with limited advertising presence. A strategic recommendation is to diversify advertising content, especially through videos, to maintain a fresh and engaging brand image in the competitive Dog industry.

Email Marketing Summary: Bark Box takes the lead in the Dogs industry, showcasing a strong email strategy with 6.67 emails on average, maintaining a good performance score of 60.23%. Dope Dog and Dog is Human closely follow, demonstrating solid email practices, although Dope Dog should watch its promotion frequency. Brands like Reggie and Good Trouble Pets lag behind due to low email engagement and scoring.

Email Deliverability Summary: Dope Dog excels in email deliverability, achieving a remarkable spam score of -3.23 and optimizing email size effectively. However, Jinx struggles in this aspect with a higher spam score and suboptimal email size. Good Trouble Pets manages decent deliverability but should optimize email size further. Brands like Dogdrop, Front Of The Pack, and Maev need significant improvements in both spam scores and email size.

Ads Performance Summary: Furbo Dog Camera leads in advertising with a high ad velocity, presenting 86 new ads and diverse content. Bark Box and Just Food For Dogs also perform well, showcasing effective advertising strategies. Reggie and Dog is Human maintain a good balance, while Dandy, Dogdrop, and Good Trouble Pets lack presence in this competitive landscape.

Email Marketing Summary: Dog is Human and Dope Dog lead the dog industry in email marketing. Dog is Human consistently sends well-performing emails with a good score and promotions, showcasing effective engagement. Dope Dog, while sending fewer emails, maintains strong performance with high scoring and promotions. Bark Box, Native Pet, and Jinx show potential but need improvement in scoring and promotions. Brands like The Foggy Dog, Maev, and The Farmer's Dog face challenges with poor scoring and promotions and should focus on enhancing their email marketing strategies. Just Food For Dogs, Reggie, Furbo Dog Camera, Dandy, Front Of The Pack, and Good Trouble Pets are lagging behind and need a significant overhaul in both quantity and quality of emails.

Email Deliverability Summary: Dope Dog excels in email deliverability, combining a good spam score with optimal email size. Dogdrop and Dog is Human also show promising deliverability, focusing on good spam scores and appropriate email sizes. Native Pet, The Foggy Dog, and Bark Box need improvements in both spam scores and email sizes. The Farmer's Dog faces challenges and should enhance both spam scores and email sizes for better deliverability. Just Food For Dogs, Reggie, Furbo Dog Camera, Dandy, Front Of The Pack, and Good Trouble Pets are lagging behind and need a significant overhaul in both spam scores and email sizes.

Ads Performance Summary: Just Food For Dogs, The Farmer's Dog, and Bark Box lead in ads performance, demonstrating high velocity and a diverse range of unique copies. Dope Dog and Dog is Human also maintain commendable ad strategies. Native Pet, Jinx, Good Trouble Pets, and Furbo Dog Camera show potential but need improvements. The Foggy Dog, Maev, Dogdrop, Reggie, Dandy, Front Of The Pack, and Just Food For Dogs are lagging behind and need to enhance their ads strategies for better overall performance.

In June, Dope Dog takes again the lead in emails with a total of 22 emails sent, closely followed by Reggie with 16 emails.

Shifting to new ads created, The Farmer's Dog secures the first position with 76 new ads, while Bark Box comes in second with 68 new ads. Both brands utilized the highest number of ad copies in their new ads, with a total of 36 unique ad copies.

When it comes to ad media, both The Farmer's Dog and Bark Box prioritize videos over images in their new ads this month. The Farmer's Dog employed 43 videos and 28 images, while Bark Box used only 65 videos.

In July, Dope Dog took the lead again in emails with 22 emails, closely followed by Bark Box with 20 emails.

When it comes to advertising, Furbo Dog Camera secured the top position with 91 new ads created, featuring the highest number of ad copies (53) this month. Bark Box, on the other hand, comes in the second position with 63 new ads.

In terms of ad strategy, Furbo Dog Camera prioritized the use of videos (56) over images (30), whereas Bark Box leaned more towards images (54) than videos (3).

In August, Dog is Human and Reggie emerged as the email frontrunners, sending 16 and 15 emails, respectively.

Shifting our focus to advertising, Furbo Dog Camera and The Farmer's Dog held the lead, each generating 75 new ads this month.

Turning to their ad media strategy, both Furbo Dog Camera and The Farmer's Dog leaned towards videos. Furbo Dog Camera utilized 55 videos alongside 15 images, while The Farmer's Dog featured 38 videos compared to 34 images.

Email Marketing Summary: Dog is Human is the leader in the Dogs industry for email marketing. It sends a good number of emails with high email scoring and very few promotions. Dope Dog and Dogdrop also perform well in email marketing with good email scores and reasonable promotion rates. Brands like Just Food For Dogs and Maev need to improve their email marketing strategies.

Email Deliverability Summary: Dope Dog leads in email deliverability with an excellent spam score and optimized email size. Jinx and Good Trouble Pets also perform well in email deliverability with good spam scores and balanced email sizes. Maev needs to work on its email deliverability, with a fair spam score and large email size.

Ads Performance Summary: Bark Box excels in advertising with the highest number of new ads detected and good unique copy performance. Furbo Dog Camera and The Farmer's Dog also perform well in advertising. Brands like Reggie and Dandy need to focus more on their advertising efforts.

In summary, Dog is Human leads in email marketing, while Dope Dog excels in email deliverability. Bark Box dominates advertising, with Furbo Dog Camera and The Farmer's Dog also performing well. Brands like Maev need to improve both email deliverability and advertising efforts.

In May, Dope Dog and Dog is Human maintained their positions from April in terms of emails sent. Dope Dog took the lead with 23 emails, followed by Dog is Human with 18 emails. In the advertising realm, Bark Box emerged as the top brand, creating a total of 69 new ads and utilizing the highest number of ad copies with a total of 33 ad copies. Furbo Dog Camera, which held the lead in April, closely followed with 47 new ads. When it comes to their ad strategies, Bark Box prioritizes images with 51 images and 15 videos, while Furbo Dog Camera favors videos with 26 videos and 15 images.

In March, Dope Dog sent 17 emails, closely followed by Dog is Human with 16 emails.

Furbo Dog Camera launched the highest number of new ads with 60 new ads and utilized the most ad copies with 34 ad copies. Just Food For Dogs came in second with 30 new ads.

Just Food For Dogs prioritizes images over videos in its new ads, using 21 images and only 8 videos. Furbo Dog Camera, on the other hand, is more focused on videos, with 30 new videos and 21 new images used in its new ads.

In April, Dope Dog sent the highest number of emails with a total of 19 emails, followed by Dog is Human with 18 emails sent.

As for ads launched during this period, Furbo Dog Camera takes the lead with 60 new ads, followed by Reggie with 45 new ads. Furbo Dog Camera also has the highest number of unique ad copies used in their ads with 34 unique ad copies. Both brands are using videos and images in their new ads, but Furbo Dog Camera slightly prefers videos with 30 new videos vs. 21 new images. On the other hand, Reggie is focused mainly on videos with 43 new videos vs. only 2 new images in its new ads.