Thrive Market

In March 2024, Thrive Market led the pantry and groceries sector, excelling across all metrics with a success score of 75.1%. Its organic traffic hit 447,614, backed by a domain rating of 79 and the most backlinks. Chamberlain Coffee, with the highest ad score at 99.58%, also performed well in emails and growth. Liquid I.V. was a strong contender, posting significant scores in email and ads while achieving the highest organic traffic at 253,324.

Misfits Market, Fly by Jing, and Brightland were next in line, each demonstrating balanced performances across email, ads, and organic traffic. Misfits Market recorded 123,499 in organic traffic, while Fly by Jing showed strength in ad creatives. Brightland exhibited solid ad performance and scored 79.54% overall. Kettle & Fire also performed above average, particularly in advertising.

Lagging behind were brands like HighKey, GTFO It’s Vegan, and Outstanding Foods, all with low success scores. HighKey registered almost no performance in ads, while GTFO It’s Vegan scored zero in advertising metrics. Similarly, Outstanding Foods displayed poor performance across all categories, making it one of the lowest performers in the group.

Email Marketing Performance: Thrive Market emerges as the leader in email marketing performance, sending 30 emails with a good email scoring, despite a high percentage of promotions, indicating an effective email strategy. Brightland follows closely, demonstrating good performance with 19 emails sent, boasting both a high email scoring and a balanced promotion ratio, positioning itself effectively in the competitive market. Liquid I.V. showcases a robust email marketing strategy with 17 emails sent, although with a fair email scoring and a relatively high promotion ratio, suggesting potential optimizations for content quality.

Email Deliverability and Spam Scores: Misfits Market exhibits excellent email deliverability with a positive spam score, coupled with a relatively small email size, indicating effective content management and inbox placement. HighKey, however, shows room for improvement in email deliverability with no available spam score data, potentially impacting its email campaign effectiveness. Flamingo Estate displays mixed results in email deliverability, showcasing a positive spam score but a large email size, suggesting areas for optimization in content and email management.

Advertising Impact and Diversity: Chamberlain Coffee stands out in advertising impact and diversity, with 79 impactful ads demonstrating both volume and variety in content, highlighting its robust market presence in the pantry and groceries brands industry. Misfits Market closely follows with 78 impactful ads, showcasing a strong advertising presence and engagement diversity, effectively positioning itself in the competitive market. Thrive Market maintains a solid advertising impact with 75 impactful ads, although with limited diversity in unique copy, suggesting potential areas for content variation and innovation.

Email Marketing Performance: Thrive Market leads in email marketing efforts, sending 30 emails with a good performance score (48.1%), albeit with a high promotion ratio (100%). Chamberlain Coffee closely follows with 20 emails, maintaining a strong performance score and balanced promotion ratio. Liquid I.V. demonstrates notable performance with 14 emails, despite needing improvement in promotion strategies. Fly by Jing, Brightland, and Truff showcase promising email marketing but require adjustments in both performance and promotion ratios. Kettle & Fire, Outstanding Foods, Misfits Market, GTFO It’s Vegan, Ocado, Flamingo Estate, Good Eggs, British Corner Shop, and HighKey struggle with email marketing performance and promotion strategies, needing significant enhancements to compete effectively.

Email Deliverability and Spam Scores: Misfits Market, Flamingo Estate, and Kettle & Fire exhibit positive spam scores, showcasing good email deliverability despite challenges in email size management. Chamberlain Coffee and GTFO It’s Vegan demonstrate effective email deliverability with positive spam scores and efficient email size management. Liquid I.V., Truff, Outstanding Foods, and Thrive Market show promise in spam scores but require improvements in email size management for optimal deliverability. Brightland, Fly by Jing, British Corner Shop, Good Eggs, and HighKey face challenges in both spam scores and email size management, necessitating strategic adjustments to optimize email deliverability.

Advertising Performance: Liquid I.V. leads in advertising with 92 impactful ads, emphasizing both volume and diversity in ad content. Ocado closely follows with 88 impactful ads, showcasing a variety of unique copies and strong advertising volume. Kettle & Fire, Misfits Market, and Thrive Market demonstrate commendable advertising efforts with a mix of volume and unique copy. Chamberlain Coffee, Truff, Good Eggs, Flamingo Estate, and Liquid I.V. exhibit potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Pantry & Groceries industry. Brightland, Fly by Jing, British Corner Shop, Outstanding Foods, GTFO It’s Vegan, and HighKey struggle with advertising impact and diversity, needing significant improvements to effectively engage consumers.

Email Marketing Overview: In December, the Pantry & Groceries industry witnessed a notable email surge, with an average of 14.0 emails per brand. Brightland stands out as the leader, sending a robust 32 emails with impressive engagement metrics, securing a 68.78% performance score. Thrive Market follows closely but struggles with email scoring, warranting attention. Misfits Market, however, lags in both performance and promotions, indicating a need for a comprehensive email strategy overhaul.

Email Deliverability Insights: Deliverability remains a strong suit for many brands. Ocado impresses with a minimal spam score and consistently good email size. Flamingo Estate and Chamberlain Coffee demonstrate good deliverability but face challenges in email size optimization. GTFO It’s Vegan, with a large email size, falls short in deliverability. Outstanding Foods needs improvement in both spam score and email size. The executive board is advised to enhance deliverability strategies for brands facing challenges, ensuring a seamless customer experience.

Ads Performance: Advertising in the Pantry & Groceries sector experienced a slight dip, averaging 32.47 ads per brand. Ocado and Misfits Market lead in advertising volume, showcasing diverse strategies. Brightland dominates in ad variety, emphasizing image and video proportion. On the contrary, Thrive Market struggles with diversity, relying heavily on images. This succinct summary equips the executive board with actionable insights for refining marketing strategies in the dynamic Pantry & Groceries market.

Email Marketing Summary: Thrive Market emerges as the leader in the Pantry & Groceries industry, sending a high volume of emails with a good overall performance. Brightland follows closely, demonstrating excellence in email scoring but with room for reducing promotional content. Brands like Misfits Market and Kettle & Fire need improvement, especially in email scoring and promotional strategies.

Email Deliverability Summary: Ocado secures the top position in email deliverability, ensuring optimized sizes and a commendable spam score. Brands like Misfits Market and Liquid I.V. also perform well in this regard. However, brands such as Thrive Market and Brightland face challenges in maintaining good spam scores and need improvement in email size optimization.

Ads Performance Summary: Ocado dominates the advertising space, publishing a high number of diverse ads with engaging content. Misfits Market and Brightland also perform well in this domain. On the contrary, Thrive Market and Kettle & Fire lag behind in their advertising efforts, while brands like Truff and GTFO It’s Vegan show limited activity in this aspect.

Email Marketing Summary: Thrive Market emerges as the leader in the Pantry & Groceries industry, showcasing robust email marketing practices. It sends the highest average number of emails, maintaining a balance between quantity and scoring. Following closely is Flamingo Estate, excelling in email scoring and promotions. British Corner Shop and Brightland exhibit strong performances, while Chamberlain Coffee and Liquid I.V. display consistent and commendable strategies. Misfits Market, GTFO It’s Vegan, Truff, Kettle & Fire, Outstanding Foods, Good Eggs, and HighKey face challenges and need to enhance their email marketing strategies for better overall performance.

Email Deliverability Summary: Ocado and Misfits Market lead in email deliverability, with optimal spam scores and email sizes. Liquid I.V., Chamberlain Coffee, and Flamingo Estate maintain good deliverability, although Chamberlain Coffee and Flamingo Estate need improvement in email size. Thrive Market, Brightland, Fly by Jing, and Good Eggs face challenges and require strategic enhancements in both spam score and email size. Kettle & Fire, Truff, and British Corner Shop lag behind in email size and need to optimize for better deliverability.

Ads Performance Summary: Ocado dominates the Pantry & Groceries industry in ads performance, displaying both high velocity and a diverse range of unique copies. Misfits Market and Liquid I.V. also showcase strong ad performances, combining both velocity and unique copies. Chamberlain Coffee, Thrive Market, and Outstanding Foods maintain commendable ad strategies. Flamingo Estate, Kettle & Fire, Truff, British Corner Shop, Fly by Jing, HighKey, GTFO It’s Vegan, Good Eggs, and Brightland face challenges and need to enhance their ads strategies for better overall performance.

During the month of June, Thrive Market took the lead with 30 promotional emails, while Chamberlain Coffee secured the second position with 18 emails.

In terms of new ads created during June, Chamberlain Coffee and Ocado emerged as the leaders with 99 ads each, while Brightland followed closely in the second position with 59 ads. Notably, Ocado utilized the highest number of unique ad copies with a total of 65 during June.

Turning to ad strategy, Chamberlain Coffee focused more on images than videos, while Ocado favored videos over images. In contrast, Brightland adopted a more balanced approach. Specifically, Chamberlain Coffee used 63 images and 36 videos, Ocado used 63 videos and 36 images, and Brightland utilized 31 images and 28 videos.

During June, Thrive Market maintained its lead in emails with 30 sent, while GTFO it's Vegan took the second position with 21 emails. Notably, all emails from both brands were promotional.

As for advertising, Thrive Market also dominated with 142 new ads, and Ocado followed with 74 new ads with the highest number of ad copies (52) this month.

Regarding their ad media strategy, Thrive Market and Ocado both seemed to adopt almost a balanced approach, utilizing both images and videos in their new ads this month. Thrive Market used 72 videos vs. 70 images, and Ocado used 39 images vs. 33 videos.

In August, Thrive Market and GTFO it's Vegan maintained again their leadership in emails, sending 30 and 20 promotional emails respectively.

Moving on to advertising, Ocado took the lead by creating 92 new ads this month, incorporating 66 ad copies. Securing the second position, Misfits Market launched 90 new ads.

As for their ad strategy, Ocado emphasized videos (54) over images (38), while Misfits Market adopted a nearly balanced approach, employing 48 images and 42 videos.

Email Marketing Summary: Thrive Market leads the Pantry & Groceries industry in email marketing with the highest number of emails sent and good email scoring. However, it needs to work on reducing the percentage of promotions. British Corner Shop also performs well in email marketing with good email scoring, but it should reduce promotions. Brands like Flamingo Estate and Brightland have good email scores and minimal promotions.

Email Deliverability Summary: Ocado excels in email deliverability with the best average spam score and optimized email size. Flamingo Estate also performs well in email deliverability with a good spam score and email size. On the other hand, Chamberlain Coffee needs to improve its email size for better deliverability.

Ads Performance Summary: Ocado leads in advertising with the highest number of new ads detected and a good unique copy performance. Chamberlain Coffee and Misfits Market also perform well in advertising. Brands like Good Eggs and GTFO It’s Vegan need to focus more on their advertising efforts.

In summary, Thrive Market dominates email marketing, while Ocado excels in email deliverability and advertising. British Corner Shop and Flamingo Estate also perform well in email marketing and deliverability, respectively. Brands like Chamberlain Coffee and GTFO It’s Vegan need to improve in multiple areas to compete effectively.

In May, Thrive Market remains the frontrunner in emails, having sent 30 promotional emails, followed by Flamingo Estate with 24 emails.

When it comes to advertising, Misfits Market takes the lead with 56 new ads launched, closely pursued by Liquid I.V. with 53 new ads created.

In their ad strategy, Misfits Market prioritizes images over videos, incorporating 33 images compared to 20 videos in their new ads. Conversely, Liquid I.V. focuses more on videos, featuring 34 videos and 18 images in their advertising campaigns.

‍

During March, Thrive Market sent the highest number of emails with 31 emails, followed by Flamingo Estate with 22 emails.

When it comes to new ads, Ocado is leading the way with 76 new ads created and the highest number of unique ad copies used with 64 ad copies. Chamberlain Coffee comes in second with 57 new ads created.

Ocado has a balanced approach when it comes to using images and videos in their ads. They have the highest number of new images and videos used in their ads, with 35 images and 39 videos used.

Thrive Market had the highest number of emails sent during April with a total of 31 emails, and 96% of these emails were focused on promotions. Chamberlain Coffee launched the highest number of ads during this period, with 57 new ads, followed closely by Ocado with 53 new ads. Ocado used the largest number of unique ad copies in their new ads, with a total of 46 new ad copies. Both brands used a combination of images and videos in their new ads, with Chamberlain Coffee using 28 new images and 29 new videos, while Ocado used 29 new images and 22 new videos.

‍