The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Food & Meals
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Home Chef and Hungryroot are the leaders in the food and meals industry for email marketing. They both send a high number of emails and achieve good email scoring, although they also have a high percentage of promotions. Purple Carrot and Daily Harvest follow closely in terms of email marketing performance, but they need to work on reducing their promotions.
Email Deliverability Summary: Home Chef leads in email deliverability with the best average spam score and optimized email size. Daily Harvest and Purple Carrot also perform well in email deliverability. Brands like Thistle and Splendid Spoon need to improve their email deliverability.
Ads Performance Summary: Home Chef has the highest number of new ads detected, but its advertising velocity has decreased. Hello Fresh and Thistle also perform well in advertising. Brands like PlateJoy and Wegmans are lagging behind in ad performance.
In summary, Home Chef and Hungryroot lead in email marketing in the food and meals industry, while Home Chef excels in email deliverability. Home Chef is also a leader in advertising, but Hello Fresh and Thistle show promise. Brands like PlateJoy and Wegmans need to improve their advertising efforts.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
