The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Food & Meals
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: In December, the Food and Meals industry exhibited a notable increase in email engagement, averaging 8.33 emails per brand. Daily Harvest stands out with a balanced strategy, sending 14 emails with a good performance score. Tovala leads with an impressive email volume of 23, maintaining a high email score and strong promotion strategy. Blue Apron and Purple Carrot need to improve, with Blue Apron showing a fair performance in both scoring and promotions, while Purple Carrot lags with poor performance across the board. Executives should focus on enhancing Blue Apron's scoring and Purple Carrot's overall strategy.
Email Deliverability Insights: Examining deliverability, Tovala demonstrates excellence with a spam score improvement and optimal email size. Daily Harvest, despite its prolific email volume, needs to address its spam score and email size issues. Brands like Allplants and Hello Fresh showcase poor deliverability, requiring urgent attention to improve their email practices. Thistle excels in spam management but struggles with email size. Wegmans performs well in both spam score and email size, securing its position as a deliverability leader.
Ads Performance: Advertising in the Food and Meals industry surged, with an average of 50 ads per brand. Home Chef leads with an astounding 159 ads, demonstrating a robust advertising strategy. Daily Harvest and Blue Apron also shine with 101 and 47 ads, respectively, exhibiting diversity and depth. Brands like Pasta Evangelists and Splendid Spoon need to intensify their advertising efforts. Wegmans, despite a lack of email engagement, compensates with a strong advertising presence. This concise summary equips the executive board with actionable insights for refining marketing strategies in the dynamic Food and Meals market.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
