The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Food & Meals
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Hungryroot, Purple Carrot, and Home Chef lead the food and meals industry in email marketing. These brands consistently send a significant number of emails with good scores, especially Hungryroot. Daily Harvest, Allplants, and Blue Apron follow closely, maintaining a balance between email sending and scoring. Sunbasket, Tovala, and Splendid Spoon exhibit potential but need enhancements, particularly in scoring and promotions. Pasta Evangelists, Green Chef, Wegmans, PlateJoy, Hello Fresh, and Thistle lag behind, struggling in various aspects and requiring strategic improvements.
Email Deliverability Summary: Blue Apron excels in email deliverability, combining a strong spam score with optimal email size. Daily Harvest and Tovala show promise but need improvements, especially in email size. Purple Carrot faces challenges in both aspects and requires strategic enhancements. Pasta Evangelists, Splendid Spoon, and Allplants exhibit challenges in deliverability, particularly in spam score and email size. Hungryroot, Home Chef, Sunbasket, and Green Chef demonstrate fair performance but need attention in email size. Wegmans, PlateJoy, Hello Fresh, and Thistle have not engaged in email marketing.
Ads Performance Summary: Daily Harvest dominates the food and meals industry in ads performance, showcasing both velocity and diversity. Allplants and Thistle follow closely, displaying a high number of new ads and diverse copies. Tovala and Green Chef maintain strong ad performances, combining both velocity and unique copies. Blue Apron, Wegmans, and Home Chef exhibit potential but need improvements, particularly in ad velocity. Sunbasket, Pasta Evangelists, Purple Carrot, and Hello Fresh struggle with both aspects and require strategic enhancements. Splendid Spoon, Allplants, Hungryroot, and PlateJoy lag behind and need to enhance their ads strategies for better overall performance.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
