The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Food & Meals
industry, for the month of
September
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Magic Spoon is a clear leader in this data, showing strong performance in multiple areas. It dominates with a 60.91% growth score and 67.16% success score. Their high ad score of 85.81% and impressive organic traffic of over 100,000 positions them as a top player. Aloha also excels with a 62.36% growth score, 95.29% ad score, and solid SEO rankings, placing them just behind Magic Spoon. Chomps, with strong organic traffic and solid scores in ads and email, ranks closely but lags slightly behind in overall performance.
Misfits Health and Bokksu are solid performers, standing out with well-rounded growth and email scores. Misfits Health has a 49.33% growth score and leads with a 71.91% email score, while Bokksu excels with a 63.1% success score, 59.39% growth, and a competitive ad strategy. Perfect Snacks also shows promise, scoring high in ads with a 94.26% ad score, although its overall growth and email scores are lower than its top competitors. These brands appear to be next in line after the top leaders.
On the other end, Feed, Partake Foods, and Candy Club are struggling. Feed’s email performance is decent at 57.24%, but a 0% ad score severely drags them down. Partake Foods has the lowest growth score at just 6.93%, and a 0% ad score leaves them far behind. Candy Club similarly lacks in advertising and growth, putting them at a disadvantage compared to other brands. These brands need to improve both their email and advertising strategies to compete.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
