The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Food & Meals
industry, for the month of
July
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Green Chef and Blue Apron are leading with 13 emails each, showcasing strong promotional strategies. Allplants and Daily Harvest follow closely with 12 and 11 emails, respectively. Hungryroot and Tovala also performed well, each sending 9 emails. In contrast, brands like Home Chef, Splendid Spoon, and PlateJoy lag significantly with zero email activity. Blue Apron and Daily Harvest have fair engagement, while Allplants and Sunbasket struggle with poor promotional impact.
Deliverability and Spam Scores: Blue Apron stands out with a commendable spam score of -10.16, ensuring good email deliverability. Tovala and Hungryroot also perform well in managing email sizes but have room for spam score improvement. Brands like Sunbasket and Allplants face challenges with high email sizes, impacting their deliverability. Daily Harvest needs to improve its spam score despite having good email size management. Pasta Evangelists and Thistle show poor performance in both spam scores and email sizes.
Advertising Strategies and Performance: Hello Fresh leads with 252 new ads, demonstrating a robust advertising strategy. Hungryroot and Home Chef follow with 88 and 74 ads, respectively, showing strong advertising efforts. Green Chef and Wegmans also perform well, each with over 60 new ads. In contrast, Blue Apron and Purple Carrot have fewer ads and need to enhance their advertising strategies. Splendid Spoon, Sunbasket, and PlateJoy are lagging significantly with minimal to no advertising activity, indicating a need for improvement to remain competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
