The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Food & Meals
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Allplants stands out as the leader in email marketing, sending 17 emails with a good performance score (49.76%) despite a high promotion rate (94%). Daily Harvest closely follows with 14 emails, maintaining a good performance score but with a relatively high promotion ratio. Green Chef, Hungryroot, and Blue Apron exhibit strong email marketing strategies with balanced promotion ratios and satisfactory performance scores. Tovala, Sunbasket, Pasta Evangelists, Thistle, Home Chef, Splendid Spoon, Wegmans, Hello Fresh, and Purple Carrot need to improve both performance and promotion strategies to enhance their competitiveness in the food and meals industry.
Email Deliverability and Spam Scores: Blue Apron leads in email deliverability with a positive spam score (-10.73) but struggles with email size management. Daily Harvest demonstrates good deliverability with a positive spam score but requires adjustments in email size. Tovala showcases promising deliverability with a positive spam score and efficient email size management. Sunbasket, Thistle, Hello Fresh, Pasta Evangelists, Green Chef, Allplants, Hungryroot, and Splendid Spoon face challenges in both spam scores and email size, necessitating strategic adjustments to optimize email deliverability.
Advertising Performance: Blue Apron leads in advertising with 100 impactful ads, showcasing both volume and diversity in ad content. Home Chef closely follows with 90 impactful ads, emphasizing volume and a variety of unique copies. Hungryroot, Hello Fresh, Thistle, Daily Harvest, Sunbasket, and Wegmans exhibit a commendable mix of volume and unique copy in advertising. Tovala, Purple Carrot, Pasta Evangelists, Green Chef, Splendid Spoon, Allplants, and PlateJoy showcase potential but require enhancements in both volume and diversity to optimize their advertising impact and competitiveness in the food and meals industry.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
