The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Food & Meals
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In April, Hungryroot took the lead in the number of emails sent with 30 emails, followed by Home Chef with 18 emails. Home Chef and Hello Fresh were tied in launching the highest number of new ads, with 60 new ads each. Thistle followed with 56 new ads. Allphants used the highest number of ad copies in its 40 new ads launched during this period.
Home Chef emphasized on using videos more, with 55 new videos and only 5 new images in their new ads. Meanwhile, Hello Fresh and Thistle both focused more on images in their new ads, with Hello Fresh using 52 new images versus only 8 new videos, and Thistle using 35 new images versus 21 new videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
