Chomps

Email Marketing Overview: The snacks industry experienced a slight uptick in email activity, averaging 6.87 emails per brand. Kind Snacks emerged as a leader, sending 12 emails with a stellar performance score of 72.08%. Misfits Health and Magic Spoon closely follow, demonstrating robust email strategies. Perfect Snacks, however, lags in performance, struggling with both scoring and promotion percentages. Executives are advised to strengthen Perfect Snacks' overall email strategy for enhanced engagement.

Email Deliverability Insights: Deliverability remains a key strength for brands in the snacks industry. Verb Energy shines with an outstanding spam score and optimal email size, securing its position as a deliverability leader. Brands like Feed and Chomps, although excelling in email size, face challenges in spam management. Partake Foods, despite its small email volume, shows significant deliverability issues, emphasizing the need for improvement. Milk Bar, with an absence of email engagement, compensates with a solid spam score and email size, showcasing balanced deliverability.

Ads Performance: Advertising in the snacks industry spiked, with an average of 29.87 ads per brand. Magic Spoon and Aloha lead with 119 and 99 ads, respectively, displaying a diverse and engaging advertising strategy. Perfect Snacks also excels, with 76 ads and a significant social media presence. In contrast, Misfits Health and Verb Energy struggle with limited ad diversity, warranting attention to enhance their advertising impact. This succinct summary equips the executive board with actionable insights for refining marketing strategies in the dynamic snacks market.

Email Marketing Performance: Magic Spoon leads in email marketing performance with 14 emails sent, demonstrating good quantity but poor email scoring, suggesting potential improvements in content quality. Misfits Health closely follows with 13 emails sent, displaying good email performance with a fair email scoring and a moderately balanced promotion ratio. Kind Snacks secures a notable position with 10 emails sent, showcasing good email performance with both high email scoring and a high promotion ratio.

Email Deliverability and Spam Scores: Misfits Health exhibits satisfactory email deliverability with a slightly positive spam score, despite a relatively large email size, indicating room for optimization in managing email content. Verb Energy demonstrates excellent email deliverability with a significantly positive spam score, signaling effective inbox placement and content management. Feed, however, displays mixed results with good email deliverability indicated by a positive spam score but room for improvement in managing email size.

Advertising Impact and Diversity: Perfect Snacks stands out in advertising impact and diversity with 85 impactful ads, showcasing both volume and variety in content, highlighting its robust market presence in the snacks brands industry. Magic Spoon closely follows with 65 impactful ads, demonstrating a diverse range of ad content despite a limited proportion of video content. Misfits Health maintains a strong advertising presence with 23 impactful ads, emphasizing both volume and engagement diversity, positioning itself effectively in the competitive snacks market.

Email Marketing Performance: Bokksu leads in email marketing, sending 25 emails with a good performance score (68.12%) despite a moderately high promotion rate (36%). Misfits Health closely follows with 12 emails, maintaining a good performance score despite a high promotion ratio. Magic Spoon, Feed, and Outstanding Foods exhibit strong email marketing strategies with balanced promotion ratios and satisfactory performance scores. Chomps, Aloha, Perfect Snacks, Schoolyard Snacks, Partake Foods, Candy Club, Milk Bar, Pulp Pantry, and Kind Snacks need to refine their performance and promotion strategies to enhance their competitiveness in the snacks industry.

Email Deliverability and Spam Scores: Misfits Health leads in email deliverability with a positive spam score (-1.04) but struggles with email size management. Verb Energy demonstrates good deliverability with a positive spam score and efficient email size management. Feed showcases promising deliverability with a positive spam score but requires adjustments in email size. Partake Foods, Chomps, Kind Snacks, Bokksu, Schoolyard Snacks, Outstanding Foods, Perfect Snacks, Magic Spoon, and Aloha face challenges in both spam scores and email size, necessitating strategic adjustments to optimize email deliverability.

Advertising Performance: Aloha leads in advertising with 68 impactful ads, showcasing both volume and diversity in ad content. Perfect Snacks closely follows with 66 impactful ads, emphasizing volume and a variety of unique copies. Magic Spoon, Milk Bar, Verb Energy, and Bokksu exhibit a commendable mix of volume and unique copy in advertising. Chomps, Kind Snacks, Schoolyard Snacks, Misfits Health, Outstanding Foods, Candy Club, Pulp Pantry, and Partake Foods showcase potential but require enhancements in both volume and diversity to optimize their advertising impact and competitiveness in the snacks industry.

Email Marketing Summary: Perfect Snacks and Kind Snacks lead the snack industry in email marketing, sending a significant number of emails with strong performance scores. Pulp Pantry is also noteworthy, demonstrating good performance but with room for improvement in reducing promotional content. Brands such as Magic Spoon and Aloha need to enhance their strategies, particularly in email scoring and promotional content.

Email Deliverability Summary: Verb Energy excels in email deliverability, ensuring optimized sizes and a commendable spam score. Bokksu and Milk Bar also demonstrate strong deliverability. Conversely, brands like Perfect Snacks and Magic Spoon face challenges in maintaining good spam scores and email sizes.

Ads Performance Summary: Magic Spoon shines in advertising, consistently publishing a high number of diverse ads with engaging content. Perfect Snacks and Bokksu also perform well in this area. However, Misfits Health and Partake Foods need to step up their advertising efforts, while brands like Schoolyard Snacks and Kind Snacks show limited activity in this domain.

Email Marketing Summary: Kind Snacks leads the snack industry in email marketing, closely followed by Schoolyard Snacks and Aloha. These brands exhibit strong performance in both email quantity and scoring. Perfect Snacks, Misfits Health, and Magic Spoon maintain a good balance, although Magic Spoon lags slightly in scoring. Chomps and Feed display fair performance but need improvement, while Verb Energy, Outstanding Foods, Pulp Pantry, Partake Foods, Bokksu, Milk Bar, and Candy Club are struggling, particularly in scoring and promotions.

Email Deliverability Summary: Misfits Health and Verb Energy excel in email deliverability, with low spam scores and optimal email sizes. Feed faces challenges in both aspects and needs strategic enhancements. Partake Foods, Chomps, Pulp Pantry, and Magic Spoon exhibit fair deliverability but require attention, especially in email size. Kind Snacks, Schoolyard Snacks, and Aloha demonstrate fair performance but need improvement in email size. Perfect Snacks, Outstanding Foods, and Perfect Snacks lag behind, facing challenges in both spam score and email size.

Ads Performance Summary: Perfect Snacks dominates the snack industry in ads performance, showcasing both velocity and diversity. Magic Spoon and Chomps follow closely, with Magic Spoon excelling in diverse copies. Verb Energy, Outstanding Foods, and Misfits Health maintain strong ad performances, combining both velocity and unique copies. Aloha exhibits potential but needs improvements, particularly in ad velocity. Kind Snacks, Partake Foods, and Schoolyard Snacks face challenges in both aspects and require strategic enhancements. Bokksu, Milk Bar, Pulp Pantry, Candy Club, Feed, and Kind Snacks lag behind and need to enhance their ads strategies for better overall performance.

In June, Bokksu claimed the lead with 26 emails, closely followed by Misfits Health with 21 emails.

In terms of new ads created during June, Magic Spoon took the lead by producing a significant number of ads (123), followed by Misfits Health with 79 ads.

When it comes to ad strategy, both Magic Spoon and Misfits Health prioritize the use of videos. Magic Spoon utilized 121 videos and only 2 images in their new ads for the entire month of June, while Misfits Health used 76 videos and also just 2 images.

During July, Verb Energy led the way in emails with 14 sent, closely followed by Misfits Health with 13 emails.

When it comes to ads, Magic Spoon took the top spot by creating 137 new ads. Meanwhile, Perfect Snacks secured the second position with 86 new ads and boasted the highest number of ad copies (38).

In terms of ad strategy, Magic Spoon and Perfect Snacks both favored videos over images. Magic Spoon utilized 133 videos vs. only 4 images, whereas Perfect Snacks used 47 videos vs. 38 images.

In August, Misfits Health led in emails with a total of 20, followed by Kind Snacks with 9 emails.

When it comes to advertising, Magic Spoon and Perfect Snacks maintained their leadership, creating 109 and 91 new ads respectively. Notably, Perfect Snacks utilized the highest number of ad copies this month (39).

Regarding the media used in this month's ads, both Magic Spoon and Perfect Snacks leaned towards using more videos. Magic Spoon employed 105 videos compared to only 4 images, while Perfect Snacks achieved almost a balanced approach, using 47 videos and 43 images.

Email Marketing Summary: Misfits Health leads the snack industry in email marketing with the highest number of emails sent and good email scoring. However, it has a high percentage of promotions. Verb Energy also performs well in email marketing with a high email scoring and a lower percentage of promotions. Brands like Chomps and Kind Snacks are performing decently but need to work on reducing promotions.

Email Deliverability Summary: Verb Energy leads in email deliverability with the best average spam score and optimized email size. Other top performers in email deliverability include Misfits Health and Feed. However, some brands like Partake Foods and Perfect Snacks need to improve their email deliverability.

Ads Performance Summary: Chomps is the leader in advertising with the highest number of new ads detected and a good unique copy performance. Perfect Snacks and Magic Spoon also perform well in advertising. Brands like Feed and Partake Foods need to focus more on their advertising efforts.

In summary, Misfits Health is the leader in email marketing, but Verb Energy excels in email deliverability. Chomps leads in advertising, while Perfect Snacks and Magic Spoon show promise. Brands like Partake Foods and Feed need to improve their advertising strategies.

In May, Bokksu maintains its leading position in terms of emails sent, sharing the spotlight with Misfits Health, both having sent 16 emails during the month. Verb Energy follows closely with 14 emails.

When it comes to advertising, Magic Spoon claimed the top position with 59 new ads, closely followed by Milk Bar with 39 new ads.

Throughout May, both Magic Spoon and Milk Bar maintained their ad strategies. Magic Spoon emphasized videos, utilizing 58 videos compared to just 1 image. On the other hand, Milk Bar prioritized images, showcasing 29 images and 10 videos.

In March, Bokksu took the lead in terms of email marketing, sending 24 emails, while Verb Energy sent 18. When it comes to new ad creations, Magic Spoon leads the way with 30 new ads, followed by Bokksu with 26. Bokksu has a preference for images over videos in its ads, using 18 images and only 7 videos in its new ad creations. In contrast, Magic Spoon prioritizes videos over images, using 28 new videos and just 2 new images in its new ads.

In April, Bokksu sent the highest number of emails, 30 in total, followed by Verb Energy and Misfits Health with 14 emails each.

Magic Spoon launched the highest number of new ads with 59 ads during this period and had the highest number of ad copies with 12 in its new ads. Milk Bar came in second with 26 new ads.

Magic Spoon focused on videos in its new ads with 57 new videos compared to just 2 new images. On the other hand, Milk Bar focused on images with 18 new images compared to only 8 videos in its new ads.

‍