The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Designer Clothing
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Michael Kors stands out in the designer clothing industry for email marketing with a good email score and zero promotions. Ted Baker follows with a good email score but a high promotion percentage. Gucci also performs well in email marketing with both a good email score and no promotions. On the other hand, Prada and Ralph Lauren need to improve their email marketing efforts.
Email Deliverability Summary: Gucci excels in email deliverability with a very good spam score and optimized email size. Michael Kors and Dior also perform well in email deliverability. Brands like Balenciaga and Stella McCartney need to enhance their email deliverability.
Ads Performance Summary: LOEWE leads in advertising within the designer clothing industry with the highest number of new ads detected and a good unique copy performance. Ralph Lauren and Michael Kors also perform well in advertising. However, brands like Stella McCartney and Gucci have minimal advertising presence.
In summary, Michael Kors excels in email marketing, Gucci leads in email deliverability, and LOEWE dominates in advertising within the designer clothing industry. However, some brands like Prada and Stella McCartney need to enhance their marketing efforts.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
