The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Designer Clothing
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Ted Baker leads the designer clothing industry with 16 emails sent, showing good email scoring performance but requiring improvements in promotional content diversity. Michael Kors closely follows with 13 emails, demonstrating excellent email scoring performance and balanced promotional content. Chanel emerges as a strong performer with 13 emails sent, needing enhancements in email scoring and promotional content diversity to remain competitive. Gucci - US presents itself with 13 emails, signaling good email scoring performance and a balanced promotional approach. Prada and Dior - EN face challenges in email marketing, necessitating strategic adjustments to enhance performance and competitiveness.
Email Deliverability and Spam Scores: Hermès struggles in email deliverability with a negative spam score and inefficient email size management, positioning itself as a notable underperformer in the designer clothing industry. Gucci - US excels in email deliverability with a positive spam score and efficient email size management, distinguishing itself as a leader in the industry. Balenciaga demonstrates strong email deliverability with a positive spam score and effective email size management, reflecting its strong market presence. LOEWE showcases potential in email deliverability with a positive spam score but requires improvements in email size management to optimize deliverability and competitiveness. Ted Baker and Zimmermann face challenges in both spam scores and email size management, necessitating strategic adjustments to enhance email deliverability and competitiveness.
Advertising Performance: Prada leads in advertising with 172 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the designer clothing industry. Dior - EN closely follows with 162 impactful ads, showcasing a variety of unique copies and strong advertising volume. Chanel demonstrates potential in advertising with 146 impactful ads, requiring enhancements in diversity to optimize advertising impact and competitiveness. Ted Baker - UK and Gucci - US face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
