The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Designer Clothing
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the Designer Clothing industry, Dior stands out as a leader in email marketing, with a good number of emails sent and solid email scoring. However, they need to address a slightly high promotions percentage. Michael Kors also performs well with excellent email scoring and minimal promotions. Chanel closely follows, maintaining high-quality emails and low promotions. Ted Baker excels in email scoring but should reduce promotions. Stella McCartney demonstrates strong email practices but should reduce promotions. Brands like Ralph Lauren, Prada, Gucci, Balenciaga, JACQUEMUS, Dolce & Gabbana, Zimmermann, LOEWE, and Hermès need to enhance their email marketing strategies, particularly focusing on email scoring and promotions.
Email Deliverability Summary: Gucci leads in email deliverability with an outstanding spam score and email size. Balenciaga and LOEWE also excel in email deliverability, with low spam scores and good email sizes. Stella McCartney and Ted Baker maintain fair email deliverability with some room for improvement in spam scores and email size. Brands like Dior, Chanel, Dolce & Gabbana, Prada, and Michael Kors maintain good spam scores but need to improve email size. Acne Studios and Zimmermann have a fair spam score and need to work on email size. Ralph Lauren, Hermès, and JACQUEMUS lag behind in email deliverability, primarily due to high spam scores and email size issues.
Ads Performance Summary: Gucci and Michael Kors dominate the advertising performance in the Designer Clothing industry, with the highest number of new ads detected and a wide variety of unique copies. Prada closely follows, excelling in new ads but with room for improvement in unique copies. Dior demonstrates a strong presence with many new ads and unique copies. LOEWE and Dolce & Gabbana exhibit potential in advertising. Other brands like Balenciaga, Stella McCartney, Acne Studios, Zimmermann, Chanel, and JACQUEMUS need to improve their advertising strategies. Ralph Lauren has limited ads detected, indicating a need to enhance its advertising presence.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
