The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Designer Clothing
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview : Michael Kors shines as the forerunner in the designer clothing domain, showcasing a balanced email strategy with 20 well-crafted emails and an impressive email score of 62.95%. Ted Baker follows closely, leading in email count with 28 messages, but shows room for improvement in scoring. Dior and Chanel maintain strong positions, excelling in email quality but with varied frequency. Gucci and Balenciaga struggle, sending fewer emails and facing challenges in scoring, indicating the need for strategic adjustments. Notably, Prada and LOEWE exhibit potential, excelling in email quality despite a lower count.
Email Deliverability Insights : Gucci and Balenciaga stand out in email deliverability, optimizing messages for efficient delivery with notably decreased spam scores and appropriate email sizes. LOEWE, although excelling in spam scores, struggles with larger email sizes, presenting a delivery optimization opportunity. Michael Kors, despite robust email marketing, faces challenges in deliverability, necessitating attention to spam scores and email sizes. Hermès, Stella McCartney, and Ted Baker encounter hurdles in both spam scores and email sizes, emphasizing the need for comprehensive optimization strategies.
Ads Performance : Michael Kors dominates the advertising landscape with 113 diverse ads, showcasing an impressive blend of quantity and uniqueness. Prada, LOEWE, and Dolce & Gabbana closely follow, maintaining a good balance in ad quantity and varied content. Ralph Lauren, despite strong emails, lags in ad diversity, signaling a potential area for growth. Gucci, Balenciaga, and Stella McCartney face challenges in advertising, needing to diversify content to sustain consumer interest. In the dynamic designer clothing sector, a robust advertising strategy with diverse content is critical for brand visibility and engagement.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
