The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Designer Clothing
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: In the realm of designer clothing, Ted Baker leads with 18 targeted emails, achieving a good performance score of 51.5%. Gucci closely follows, demonstrating a solid 69.07% performance with 14 well-structured emails. Michael Kors engages effectively, but its 65.13% score indicates room for enhancement. Chanel excels in email scoring (64.12%) but needs to improve promotions. JACQUEMUS and Balenciaga fall short in both email volume and performance, requiring strategic adjustments. Zimmermann and Dior show potential but need to refine their email strategies.
Email Deliverability Insights: Gucci shines in email deliverability, boasting a remarkable reduction in spam scores and maintaining moderate email sizes. Dior showcases excellent deliverability, with a significant reduction in spam scores and effective email sizes. Brands like Balenciaga, Dolce & Gabbana, and Ralph Lauren struggle with higher spam scores and larger email sizes, impacting deliverability. Hermès faces challenges with both spam scores and large email sizes, demanding urgent attention for improvement.
Ads Performance: Dior emerges as a leader in advertising with 190 impactful ads and a diverse range of 36 unique copies. Prada and JACQUEMUS maintain strong advertising strategies, combining substantial ad volumes with engaging content. Ralph Lauren demonstrates an effective advertising strategy but needs to diversify content. Gucci and Chanel struggle with both volume and content diversity, requiring strategic adjustments for competitive advertising.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
