The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Designer Clothing
industry, for the month of
May
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Michael Kors emerges as the top performer in email marketing, sending 13 emails with a high engagement score of 67.69%, reflecting effective audience targeting and content resonance. Gucci closely follows, with 12 emails sent and a good email scoring of 67.5%, indicating consistent engagement efforts and effective content strategies. Chanel demonstrates strong email marketing performance, sending 12 emails with a good email scoring of 61.33%, showcasing effective audience engagement strategies and content relevance.
Email Deliverability and Spam Scores: Gucci leads in email deliverability with a significantly low spam score and good email size performance, ensuring consistent inbox placement and optimized content management. Balenciaga maintains good email deliverability with a low spam score and good email size performance, indicating successful inbox placement consistency and content optimization efforts. Dior demonstrates solid email deliverability with a low spam score and good email size performance, reflecting effective content management strategies and consistent inbox placement.
Advertising Impact and Diversity: Prada emerges as the leader in advertising impact and diversity with 205 impactful ads, showcasing both volume and variety in content, effectively positioning itself in the competitive designer clothing brands market. Dior closely follows with 132 impactful ads, reflecting robust advertising presence and engagement diversity, effectively engaging with its target audience. Ted Baker maintains solid advertising impact with 114 impactful ads, exhibiting good diversity in new images and videos, indicating effective content variation and innovation strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
