The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Designer Clothing
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During the month of May, Ted Baker continues to dominate the email landscape with a total of 21 emails, securing the leading position. Michael Kors closely follows behind with 16 emails.
Shifting our focus to advertising, Dior and Gucci shine as the frontrunners, each creating 123 new ads during May. Notably, Dior takes the lead in ad copies, showcasing their creativity with a total of 80 unique ad copies.
Delving into their advertising strategies, both Dior and Gucci emphasize the power of images. Dior incorporates 62 images accompanied by 49 videos, while Gucci used 64 images alongside 25 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
