The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Coffee
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the coffee industry, Javy Coffee leads in email marketing with a high number of emails sent and excellent email scoring. Blue Bottle Coffee and Death Wish Coffee also perform well in email marketing. Peet's Coffee, however, needs improvement as it sends many promotional emails.
Email Deliverability Summary: Amora Coffee excels in email deliverability with a good spam score and optimized email size. Atlas Coffee Club and Equator Coffees also perform well in email deliverability. Brands like Stumptown Coffee Roasters need to work on their email deliverability.
Ads Performance Summary: Javy Coffee and Black Rifle Coffee dominate in advertising, with the highest number of new ads detected and good unique copy performance. Blue Bottle Coffee and Death Wish Coffee also perform well in advertising. Brands like Amora Coffee and Stumptown Coffee Roasters lag behind in their advertising efforts.
In summary, Javy Coffee is a leader in email marketing and advertising within the coffee industry. Amora Coffee excels in email deliverability. However, some brands like Peet's Coffee and Stumptown Coffee Roasters need to improve their marketing strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
