The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Coffee
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Death Wish Coffee stands out in the Coffee industry, with a balanced approach, sending 9.93 emails on average and achieving a commendable performance score of 58.34%. Rave Coffee and Everyday Dose are strong contenders, demonstrating good email scoring, though Rave Coffee falls short in promotions. Amora Coffee lags behind, sending fewer emails and struggling in both scoring and promotions.
Email Deliverability Summary: Equator Coffees leads in deliverability with a solid spam score of -5.0, ensuring optimized emails for delivery. Copper Cow Coffee and Trade also maintain fair deliverability. Conversely, Stumptown Coffee Roasters faces challenges with high spam scores and large email sizes. Brands like Blue Bottle Coffee and Peet's Coffee need improvement in email deliverability.
Ads Performance Summary: Everyday Dose emerges as the advertising leader in the Coffee sector, with an impressive 67 new ads and diverse copies. Blue Bottle Coffee and Trade follow closely, demonstrating effective ad strategies. Rave Coffee lags behind with fewer ads and limited diversity. Javy Coffee and Stumptown Coffee Roasters need to enhance their ad presence and diversity to compete effectively.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
