The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Coffee
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the coffee industry, Everyday Dose, Amora Coffee, and Peet's Coffee emerge as the top performers. Everyday Dose shines with the highest email scoring and a well-balanced promotions strategy. Amora Coffee demonstrates strong performance but needs to work on promotions. Peet's Coffee excels in the number of emails sent but lags in email scoring and promotions. Brands like Verve Coffee Roasters, Blue Bottle Coffee, Trade, and Stumptown Coffee Roasters are next in line, with good email practices, albeit with room for enhancements. Death Wish Coffee and Copper Cow Coffee are on par with strong email practices but face challenges in promotions. Rave Coffee and Coffee Supreme have areas for improvement. Black Rifle Coffee, Javy Coffee, Equator Coffees, and Atlas Coffee Club need comprehensive enhancements in their email marketing.
Email Deliverability Summary: Amora Coffee leads in email deliverability with a strong spam score and an optimal email size. Rave Coffee also achieves good deliverability, particularly in email size. Brands like Copper Cow Coffee, Trade, and Blue Bottle Coffee maintain fair deliverability but should work on their spam scores and email sizes. Death Wish Coffee, Stumptown Coffee Roasters, and Peet's Coffee face challenges in both spam scores and email sizes. Everyday Dose exhibits a good spam score but lacks in email size optimization. Verve Coffee Roasters, Coffee Supreme, Javy Coffee, Equator Coffees, Black Rifle Coffee, and Atlas Coffee Club need comprehensive improvements in their email deliverability.
Ads Performance Summary: In the realm of coffee advertising, Death Wish Coffee, Blue Bottle Coffee, and Black Rifle Coffee are the leaders. They maintain high ad velocity and diverse unique ad copies, making their advertising strategies stand out. Everyday Dose ranks well in ad velocity but needs to work on unique ad copies. Atlas Coffee Club exhibits fair ad velocity with a considerable number of unique ad copies. Javy Coffee falls into the same category but can improve its ad velocity. Peet's Coffee presents a lower ad velocity but a good diversity of ad copies. Copper Cow Coffee, Rave Coffee, Coffee Supreme, Trade, Stumptown Coffee Roasters, Equator Coffees, and Verve Coffee Roasters need substantial improvements in their advertising strategies to remain competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
