The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Coffee
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: In the past month, the coffee industry has witnessed a 5.91% increase in average emails sent, reaching 13.27 per brand. Trade leads with 21 emails, closely followed by Rave Coffee with 20, demonstrating robust customer engagement. Everyday Dose excels with high email scoring at 63.19%, while Peet's Coffee lags behind with only 37.19%, highlighting room for improvement. Javy Coffee's strategic approach positions it as a leader, sending 111 weekly emails on average, signaling a focused and consistent marketing effort.
Email Deliverability Insights: Email deliverability shows a positive trend with a 30.99% decrease in average spam scores. Amora Coffee achieves exceptional deliverability, reflected in its low spam score of -3.03. However, Rave Coffee struggles with larger email sizes, impacting deliverability. Brands like Atlas Coffee Club and Copper Cow Coffee maintain good performance in both spam scores and email sizes. It's crucial for brands like Stumptown Coffee Roasters and Coffee Supreme to optimize their email content and size for enhanced deliverability and customer satisfaction.
Ads Performance: Advertising strategies reveal a 52.95% mix of images and videos, with Everyday Dose leading in diversity and engagement. Atlas Coffee Club, Blue Bottle Coffee, and Javy Coffee also showcase a dynamic mix of visuals. In contrast, Death Wish Coffee struggles with social ad diversity and should focus on a more engaging mix. Trade and Verve Coffee Roasters need to enhance their visual content to stay competitive. Javy Coffee stands out with a balanced mix of 20 new images and 91 new videos, emphasizing its commitment to varied and captivating advertising.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
