The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Coffee
industry, for the month of
October
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In March 2024, several brands in the coffee industry displayed notable performance in email marketing and advertising strategies. Leading the pack, Death Wish Coffee and Trade stand out for their strong email scores of 78.62% and 81.65% respectively, demonstrating effective email campaigns. Blue Bottle Coffee also shows impressive results with a 53.19% growth score and an exceptional ad score of 99.76%, indicating a robust approach to advertising. Brands like Atlas Coffee Club and Javy Coffee are close behind, with growth scores of 67.66% and 43.17%, suggesting a steady increase in their market presence.
On the other hand, brands such as Amora Coffee and Peet's Coffee lag significantly, showing growth scores of just 5.54% and 32.64% respectively. Their low performance in email marketing is evident, as they struggle to achieve effective engagement. Additionally, Copper Cow Coffee has a high ad score but a disappointing growth score of 47.46%, indicating a potential gap in overall brand effectiveness. With a spam score close to zero, brands like Death Wish Coffee could face challenges in email deliverability, which might hinder their future engagement rates.
In summary, while some brands excel in growth and engagement metrics, others fall short. Everyday Dose showcases notable improvements with an email score of 57.34% and a strong ad score of 97.19%. This growth signals a potential upward trend, positioning them as a brand to watch. Meanwhile, brands like Amora Coffee and Coffee Supreme need to rethink their strategies to remain competitive. Overall, the data highlights a clear divide: a few brands lead with strong marketing practices, while others must innovate to avoid falling behind.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
