The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Coffee
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Death Wish Coffee leads the Coffee Brands industry with 16 emails sent, showcasing a good performance score of 52.94% and a strategic promotion approach (37%). Stumptown Coffee Roasters closely follows with 12 emails, demonstrating a commendable performance score but needing enhancements in promotion strategies. Trade shows potential with 11 emails, exhibiting a high performance score but requiring improvements in promotion strategies to effectively engage consumers. Everyday Dose and Atlas Coffee Club present promising performances with 9 emails each, but need refinements in promotion strategies to maximize engagement and competitiveness. Coffee Supreme, Copper Cow Coffee, Rave Coffee, and other brands require enhancements in both performance and promotion strategies to effectively engage consumers and remain competitive in the Coffee Brands industry.
Email Deliverability and Spam Scores: Rave Coffee excels in email deliverability with a positive spam score and efficient email size management. Atlas Coffee Club demonstrates positive spam scores but requires improvements in email size management. Copper Cow Coffee exhibits positive spam scores and efficient email size management. Coffee Supreme, Death Wish Coffee, and Stumptown Coffee Roasters show promise in spam scores but need enhancements in email size management to optimize email deliverability. Everyday Dose, Verve Coffee Roasters, Trade, and other brands face challenges in both spam scores and email size management, necessitating strategic adjustments to improve email deliverability.
Advertising Performance: Javy Coffee leads in advertising with 98 impactful ads, emphasizing both volume and diversity in ad content. Everyday Dose closely follows with 80 impactful ads, showcasing a variety of unique copies and strong advertising volume. Atlas Coffee Club and Trade demonstrate potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Coffee Brands industry. Blue Bottle Coffee, Black Rifle Coffee, and other brands face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
