The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Coffee
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In May, Javy Coffee reaffirms its position as the leader in both email and ad creation. With a remarkable 19 emails sent, Javy Coffee remains ahead of its competitors, including Peet's Coffee, which sent 18 emails during the same period.
Turning our attention to advertising, Javy Coffee demonstrates its commitment to captivating its audience with an impressive total of 70 new ads. Moreover, Javy Coffee sets the bar high by utilizing 24 unique ad copies. Following closely behind, Blue Bottle Coffee with 47 new ads introduced in May.
When it comes to ad strategy, both Javy Coffee and Blue Bottle Coffee exhibit a preference for images. Javy Coffee combined 39 images with 31 videos to engage their audience and Blue Bottle Coffee employed 36 images alongside 11 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
