The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Coffee
industry, for the month of
June
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During June, both Peet's Coffee and Death Wish Coffee took the lead by sending the highest number of emails, with 16 emails each. They were closely followed by Blue Bottle Coffee and Verve Coffee Roasters, both sending 14 emails. Notably, Peet's Coffee sent 100% promotional emails.
Shifting to advertising, Black Rifle Coffee emerged as the top performer with 97 new ads, while Trade secured the second position with 78 new ads.
In terms of ad media, Black Rifle Coffee preferred using more images than videos, utilizing 67 images compared to 30 videos. On the other hand, Trade adopted a balanced approach, incorporating 38 images and 40 videos in their ad campaigns.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
