The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Coffee
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In April, Javy Coffee took the lead in sending the highest number of emails with 27 emails, followed by Verve Coffee Roasters and Peets Coffee, both sending 14 emails. Javy Coffee also created the highest number of new ads during the same period with 56 new ads, along with the highest number of ad copies used with 42 unique ad copies. Everybody Dose followed closely with 50 new ads. In terms of ad strategy, Everybody Dose used a video-focused approach with 38 new videos compared to only 12 new images. Meanwhile, Javy Coffee leaned heavily on videos with 50 new videos versus 6 new images in their new ads.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
