The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Alcohol
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Primal Wine stands out in the alcohol industry for email marketing. It sends a relatively high number of emails with good email scores, although it promotes its products extensively. DRNXMYTH and Flaviar also perform well in email marketing. However, Served and SAYSO need to improve their email marketing strategies as they have high promotion rates.
Email Deliverability Summary: Spritz Society leads in email deliverability with a good spam score and optimized email size. Maivino and Flaviar also perform well in email deliverability. Brands like Loah Beer and Served need to work on their email deliverability.
Ads Performance Summary: Flaviar and Served excel in advertising with the highest number of new ads detected and good unique copy performance. SAYSO also performs well in advertising. Brands like Empathy Wines and DRNXMYTH need to focus more on their advertising efforts.
In summary, Primal Wine leads in email marketing, while Spritz Society excels in email deliverability. Flaviar and Served dominate advertising, with SAYSO also performing well. Brands like Empathy Wines and DRNXMYTH need to improve their overall marketing efforts.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
