The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Alcohol
industry, for the month of
April
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Primal Wine emerges as a leader in email marketing, demonstrating a robust performance with 25 emails sent, although with poor email scoring, suggesting potential areas for engagement optimization. Unico Zelo follows closely, sending 9 emails with good email scoring and no promotions, reflecting strong engagement strategies and audience targeting. Spritz Society also showcases notable email marketing performance, with 8 emails sent, good email scoring, and a balanced percentage of promotions, indicating effective communication strategies and audience engagement.
Email Deliverability and Spam Scores: Maivino leads in email deliverability, maintaining a good spam score and email size performance, reflecting efficient content optimization and inbox placement strategies. Unico Zelo demonstrates commendable email deliverability with a good spam score but poor email size performance, suggesting potential areas for content optimization and management practices. Flaviar exhibits improved email deliverability, with a good spam score and email size performance, indicating effective content optimization and management practices.
Advertising Impact and Diversity: Usual Wines leads in advertising impact and diversity, with 36 impactful ads demonstrating both volume and variety in content, highlighting its strong market presence in the alcohol brands industry. Served closely follows with 29 impactful ads, showcasing a robust advertising presence and engagement diversity, effectively positioning itself in the competitive market. Flaviar maintains solid advertising impact with 17 impactful ads, exhibiting good diversity in unique copy and video proportion, indicating effective content variation and innovation strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
