The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Alcohol
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Primal Wine leads the alcohol industry in email marketing, sending 4.33 emails on average with a robust performance score of 61.68%. Flaviar and Served also perform well, though Flaviar shows a slight decline in promotions. Brands like Usual Wines and Maivino lag behind, struggling in both email quantity and scoring.
Email Deliverability Summary: Spritz Society and Unico Zelo excel in email deliverability, with impressive spam scores of -4.5 and -4.4, respectively. Ohza and Bev lack data on deliverability. DRNXMYTH and Served face challenges in email size optimization, impacting their deliverability scores negatively. Empathy Wines and Primal Wine, while delivering good content, need to enhance their email size for better performance.
Ads Performance Summary: Served and Flaviar shine in advertising, leading with 19 and 18 new ads, respectively. SAYSO and Primal Wine also perform well with diverse ad copies. June Shine and Maivino struggle with limited ad presence, while DRNXMYTH and Empathy Wines are not actively engaged in advertising. Brands need to focus on enhancing ad diversity to capture a wider audience.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
