The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Alcohol
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Primal Wine leads the Alcohol Brands industry with 18 emails sent, demonstrating a good performance score of 59.0% and a strategic promotion approach (22%). Usual Wines follows closely with 14 emails, exhibiting a commendable performance score but needing improvements in promotion strategies. Flaviar showcases potential with 9 emails, boasting a high performance score but requiring enhancements in promotion strategies to effectively engage consumers. SAYSO and DRNXMYTH demonstrate promising performances with 9 and 6 emails, respectively, but need improvements in promotion strategies to maximize engagement and competitiveness. Empathy Wines, Served, Unico Zelo, Maivino, and other brands need enhancements in both performance and promotion strategies to effectively engage consumers and remain competitive in the Alcohol Brands industry.
Email Deliverability and Spam Scores: Primal Wine excels in email deliverability with a positive spam score and efficient email size management. Usual Wines exhibits a positive spam score but faces challenges in email size management. Maivino and Unico Zelo demonstrate positive spam scores but require improvements in email size management for optimal deliverability. Served, SAYSO, and Flaviar show promise in spam scores but need enhancements in email size management to optimize email deliverability. DRNXMYTH and Empathy Wines face challenges in both spam scores and email size management, necessitating strategic adjustments to improve email deliverability.
Advertising Performance: Served leads in advertising with 65 impactful ads, emphasizing both volume and diversity in ad content. Usual Wines closely follows with 60 impactful ads, showcasing a variety of unique copies and strong advertising volume. Flaviar and Maivino exhibit potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Alcohol Brands industry. SAYSO, DRNXMYTH, and other brands face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
