The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Alcohol
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: In the last 30 days, the alcohol industry witnessed a 3.16% increase in average emails sent, reaching 6.53 per brand. Leading the pack is Primal Wine with 20 emails, demonstrating consistent and engaging outreach. SAYSO and Flaviar closely follow, maintaining high engagement with 18 and 14 emails, respectively. However, Served and DRNXMYTH need improvement in their email strategies to match the industry's upward trend.
Email Deliverability Insights: The industry experienced a commendable 23.72% drop in average spam scores, indicative of improved email deliverability. Unico Zelo stands out with a low spam score, ensuring its messages effectively reach the target audience. However, Empathy Wines struggles with larger email sizes, affecting deliverability. Attention should be given to optimizing email sizes and content for effective outreach. Brands, especially those like Loah Beer and Bev, with no emails detected, need to reevaluate their email marketing strategies for better customer satisfaction.
Ads Performance: Advertising strategies reveal a 22.73% mix of images and videos, with SAYSO leading in diversity and engagement. Usual Wines and Served follow closely, showcasing a dynamic mix of visuals. However, Spritz Society lacks diversity in content, indicating a need for more engaging advertising strategies. Executives should focus on a balanced mix of images and videos, adapting to evolving consumer preferences for a competitive edge in the market. Brands like June Shine and And Soda, with no detected ads, should consider investing in robust advertising to boost visibility and engagement.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
